A Quote by Rita Ora
A music video is so different to doing a movie.
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We have tons of live performances that we're putting on there. We have music videos. There's a music video for the song called I Am Jesus what is one of the funniest music videos, like we just could not find a place for it in the movie, but it's like crazy funny. And we have the whole video.
I'm very lucky to have worked in the '70s. It's a different industry and distribution is in a state of flux. It's all different platforms, they're doing this video-on-demand thing and also playing the film theatrically. It's funny to me: In the States it's an arthouse movie.
The music video, Lil Nas X, he asked me to be in the 'Panini' music video. It was crazy. I was just listening to the song and I was like, okay, this is going to be my first music video but it was really fun.
I've been acting since I was 2 and have always been on camera but doing a video is different because when you're acting, you pretend the camera's not there and you just do the scene and with a music video you're right in the camera so it feels weird sometimes.
Every video you see in the movie we have an entire video of it that will be on the DVD, so the whole video for African Child, the whole video for Super Tight, you know the Jackie Q songs.
When I was doing music videos, everybody was very snobbish about music video directors doing commercials. It was all guys from ad agencies.
Movie theaters still exist in spite of all of the alternatives that are available, video and video-on-demand and DVD and streaming video and all of these things.
If I was a young director starting off, there's so many tools at your disposal now to do things relatively inexpensively that it's a great time to learn your chops and do some cool music videos. If I started all over again, I'd still be doing music videos, I'd just be doing them very differently. It's very difficult for me to do them now, but for young kids out there that love music and want to tackle a different art form - and I do think music video is an art form - that's a very cool thing to do.
Movies now, you can watch a trailer for a movie on TV now and you're not sure if it's a video game or a movie. You have to wait till the end of it to see, oh, I see, those actors are in it, so that one's a movie. Oftentimes, it's based on a video game.
When I am doing a music video, I am so motivated that even if I have to act for music, I end up doing it.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
I've noticed a lot of younger artists have less fear of doing different sorts of things, whether it's various types of music, or gallery artists moving between video and sculpture and drawing.
I want to be creative in as many different environments as possible, whether it's doing film scores, writing for TV ads or video games - all sorts of stuff, as long as it requires writing music.
Mo-cap work is less technical than you'd expect. Once you have it all set up you're free to do the whole scene in one take rather than doing a lot of different shots and different takes like you do in a movie. You've got that one go at it and you've got a lot of freedom. You can really express yourself - more like doing theatre than doing a movie.
When you're animating a music video, you have to animate to some set music. You're somewhat restricted by that, but you're also inspired by that. The animation becomes secondary if you're animating to a music video. Either way, it's important. Music has really helped my animation, that's for sure.
It's typical for video customers to often use licensed music - whether a soundtrack, background music, or sound effects - to complement their video projects.
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