A Quote by Rita Ora

Unfortunately, being a brand is really important nowadays. — © Rita Ora
Unfortunately, being a brand is really important nowadays.
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
Nowadays, [young musicians] are so quick to be like, "OK, fine, I'll take the cheque, or I'll get the stamp from XYZ, and I'm expanding my brand," rather than thinking, "I'm part of this space over here, and in order for it to grow, you can't have it assimilated by this bigger bubble or corporate brand."
Nowadays I think it's really important that designers are really unique and individual.
I really realize the more movies I do just how important - it's so cliche when people say it, because everybody says it nowadays - but it's so important to keep it grounded. I totally understand what that means.
A lot of fellows nowadays have a B.A., M.D., or Ph.D. Unfortunately, they don't have a J.O.B.
Nowadays with the internet, it's an equal opportunity brutal playing field. I mean, everyone is brutal to everybody half the time. People can be unbelievably brutal on the internet, about everything. But they can also be really, really nice. The problem is that human beings like to focus on the negative sometimes, unfortunately.
Brand inside is more important than brand outside for sustained success.
The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
I remember being a teenager and being really impressed by "let's sit around and b*tch" people, and I have so little time for those people nowadays.
Rituals are important. Nowadays it's hip not to be married. I'm not interested in being hip.
The song 'Bite the Thong' in particular, with Damon Albarn, really encapsulates the whole dilemma of, 'Hmm, should I stay on the underground when everybody else is selling out?' Nowadays, you can just do it - have your name-brand clothes, do songs with rock n' rollers - and it's not considered selling out.
So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.
I think that video content is really important for artists these days. Not necessarily for MTV, but to really just get your name out there as a business card. Nowadays, when people want to hear a new song by an artist they immediately go to YouTube. Stream it.
It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.
Because of the nature of my brand, it's so important our readers know it really is me behind my keyboard.
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