A Quote by Rob Thomas
I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of television? Or are we going to try to be more specific?
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This is the evolution of television. It just keeps evolving from three networks, four cable networks, satellite. Now there's Internet channels and the phone.
There seems to be a vulnerability at the networks in late night. They are losing more and more audience, particularly young viewers who are now looking at cable television. 'Tonight' is an old show. CBS has reruns, and having a public affairs series like 'Nightline' on ABC is a big mistake.
Networks decide who will have a chance to do shows, but it is the viewers who make the final decision of who stays and who goes. I am very fortunate, in that the television viewers of our country have decided that Bob Barker can stay.
There is state-run television in Russia, which is more loyal to the state, as it always is with state television in any country. We have private owned networks; some of them are oppositional. We have thousands of regional networks that, in their regions, are more watched than the so-called federal stations.
On a film set, for me, there's so much more time to process what's going on than there is on a television set. There's more wiggle room to try things and fail and try again and get to the heart of what's going on in the scene, which is really fun for me. It's what I like to do.
For me, I think there's a lot more room in cable television to tell broader stories. NBC and the networks, they're all very mainstream, and they're a little more conservative in how they approach storytelling.
Obviously sex and nudity sells, but that's what people go to cable for but that's not going to happen on network daytime television... so I think it really is always going to come down to story. How do you make a story interesting enough so people will tune in? That's always going to be it.
Television viewership has been declining for a number of years. The internet has been blamed. Everything has been blamed. Except for what I think the problem is: that the networks own the shows, and they completely think that they make them. They don't any longer let the people who make shows just make them. The networks have notes about everything. They are intimately involved in every aspect of the process. And I think it's hurt the process.
When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
Podcasting - it's a huge, huge thing now. 'The Fighter and the Kid' and the 'Big Brown Breakdown' reaches more people than a lot of shows on networks right now as far as television goes. It's such a loyal fan base, and I know my boxing. I'm really into it. I'm really honored to be a part of something like this. I feel like a glitch in 'The Matrix.'
I think a lot of people in television news look at the cable networks with great envy.
I think that, especially with cable, it's an avenue to be creative. I think why people are drawn more now to cable shows than ever is that they take more risks, they're creatively pushing the envelope. I think that the networks have to answer to a bigger advertising calling, whereas the smaller cables have lower ceilings that they can bump their heads on.
I was going to say it's pretty bad these days, but I actually think it's pretty much the same as it's always been: There are a few really great shows on, and a bunch of garbage. That's the nature of the beast. It's always going to be that way as long as the networks try to second-guess what the American public will like. I wish that they'd just put on what they think is good rather than what they think people will sit through. I bet they'd have the same success rate, but at least the shows that survived would be better.
There are areas using what's called the "checkerboard strategy." They are different cities where you can move around the "checkerboard," doing things you can't do in every square, that you can do in some of them, building a mosaic of these kinds of practices. There are about 400 cable television networks, for example, that are publicly owned. That's a big fight for big private companies. In some areas, this is a political struggle, in some it's conventional common sense.
There used to be three networks, and now there are 40 million networks. There's a lot more competition out there, too. We would bring in 27 million people. Now, they're lucky if they have 17. I looked at the ratings, for the first time in 25 years, just to see, and there were 130 shows on. There used to be maybe 30.
When I did 'Ugly Betty' it was very similar to working on 'Mad Men' - great group of people in their own little world. But I don't really see a lot of difference. Of course, on the cable shows, you can tackle subjects and be more specific, because networks have to appeal to the masses, but that's constantly changing and evolving.
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