A Quote by Robert A. Cook
There is no substitute for character. You can buy brains but you cannot buy character.
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I'm so critical, especially of the movies I do. If the movie flows and I buy it, that's important. Beyond it working, if I buy the character, especially if I'm close to the character.
You can buy a man's time; you can buy his physical presence at a given place; you can even buy a measured number of his skilled muscular motions per hour. But you cannot buy enthusiasm... you cannot buy loyalty... you cannot buy the devotion of hearts, mind or souls. You must earn these.
You can get everything money will buy without a lick of character, but you can't get any of the things money won't buy: happiness, joy, peace of mind, winning relationships, etc., without character.
People buy a game because they like the game and they want to play the game. And there are certain characters in games that people like, obviously. I don't know if a certain character's voice or lack of a certain character's voice can cause somebody to buy or not buy a game.
We've been trained to spend money since we were born with all these commercials with toys and G.I. Joes and Transformers. But there's so many things in the supermarket, there's so many things on television that automatically, when you turn it on, are saying, 'Buy! Buy! Buy! Buy! Buy! Buy! Buy!'
From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.
A young financial writer once brought ridicule upon himself by stating that a certain company had nothing to commend it except excellent earnings. Well, there are companies whose earnings are excellent but whose stocks I would never recommend. In selecting investments, I attach prime importance to the men behind them. I'd rather buy brains and character than earnings. Earnings can be good one year and poor the next. But if you put your money into securities run by men combining conspicuous brains and unimpeachable character, the likelihood is that the financial results will prove satisfactory.
Where does a character come from? Because a character, at the end of the day, a character will be the combination of the writing of the character, the voicing of the character, the personality of the character, and what the character looks like.
I make out a play list for every character and buy the records they would listen to; it helps me find their personas. What they play, where they stay, who they lay, is my matrix for character development.
We buy our way out of jail but we can't buy freedom,
We buy a lot of clothes when we don't really need them,
Things we buy to cover up what's inside.
Buy, buy, buy, buy! They want to grab you and trap you and turn you into little Elizabeth Hurleys.
By using general consumption PPPs, the World Bank is, in effect, saying to the poor: "Sure, you cannot buy as much food as the dollar value we attribute to your income would buy in the United States. But then you can buy much more by way of services than you could buy with this PPP equivalent in the United States." But what consolation is this? The poor do not buy services - they are services, on their luckier days.
In a president, character is everything. A president doesn't have to be brilliant... He doesn't have to be clever; you can hire clever... You can hire pragmatic, and you can buy and bring in policy wonks. But you cant buy courage and decency, you cant rent a strong moral sense. A president must bring those things with him. He needs to have, in that much maligned word, but a good one nonetheless, a vision of the future he wishes to create.. But a vision is worth little if a president doesn't have the character - the courage and heart - to see it through.
You cannot buy your way to share of voice today; you cannot buy attention anymore.
You cannot buy loyalty; you cannot buy the devotion of hearts, minds, and souls. You have to earn these things.
I believe that persistent effort, supported by a character-based foundation, will enable you to get more of the things money will buy and all of the things money won't buy.
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