A Quote by Robert A. Kotick
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.
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People sort of lump packaged-goods video games into all video games. But when you look at total hours consumed and the dollars that are spent on all kinds of games, you've actually seen enormous growth in the audiences the last few years.
What you do in film and television is really different than what you do in video games. There have been pockets of success, like at Time Warner. And Disney, with Club Penguin and Facebook games, has done a real good job of recognizing the business is not just about packaged goods.
When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.
At the beginning, it is all about fun. I had a lot of fun. But then, when I was 10 years old, more or less, I had a coach who said that I had a strange running style. I was about to leave... I had a decision to take: if I leave or if I stay, but as a goalkeeper.
I've been making fun of Donald Trump - we all have - for 10 years, and just bringing up his name... I mean, even if you're supportive of Donald Trump, there's still a lot to make fun of.
My real experience with video games was watching other people play. That's why a lot of my work isn't really about playing. It's about watching video games.
I am not a fan of video games, I had to learn a lot about them. I would love to play video games, but I don't want to go around shooting people, and ripping off their heads, and it's just gross.
For the past 10 years, people have been making fun of the eighties. Why are we bringing them back?
I'm 58 years old. I got married for the first time - it's about time, right? Growing up as a gay woman, you just don't ever think about that, and then I thought, about 10 years ago, 'You know, I think within 10 years gay marriage will be legal.' And here we are, 10 years later, making it legal.
I think that as I had children, I have five sons, and they got into video games and were the prime ages through the development of video games. It was so much fun seeing them play the games and seeing it through their eyes.
Really, running an underdog, insurgent political campaign against an opponent many folks think can't be beat, and going out and meeting folks and talking about your ideas for America and Washington, is a lot of fun and a real privilege.
Really, running an underdog, insurgent political campaign against an opponent many folks think cant be beat, and going out and meeting folks and talking about your ideas for America and Washington, is a lot of fun and a real privilege.
The video game culture was an important thing to keep alive in the film because we're in a new era right now. The idea that kids can play video games like Grand Theft Auto or any video game is amazing. The video games are one step before a whole other virtual universe.
I've been playing video games since I was 10 years old, and I think it's important to play games if you want to design them yourself.
Jay and I used to talk about this: we never had a goal of making a lot of money. We had a goal of having a business of our own. And there were many times we could have sold out and had a lot of money. Billions. We just put it in our pocket and go home, OK? But that was never our goal.
Years ago, when I was (at Stanford), you had maybe one or two teams -- at one time I was part of one of those teams -- you didn't have to worry about, ... Now it's not that way in the conference. A lot of the teams that were once at the bottom kind of have their games together and are making their way to the top.
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