A Quote by Robert Glasper
Around 2009, my audience started getting a lot more mainstream - younger people, R&B and hip-hop fans mixed in with the jazz audience.
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Some of the hip-hop stuff people get into is exciting, because there's a passion and there's something to explain to a more mainstream audience, so you get these passionate writers who want to express their love for rap and hip-hop, which is cool.
Though my music audience is cross-generational, like my television audience, my core demographic is people like myself. People who have grown up on hip-hop, but hip-hop doesn't necessarily speak to us any longer.
You'll be fooled if you only get your hip-hop from the mainstream, you know. The things that move people are not just found in the mainstream cultures. And when we talk about hip-hop in general, hip-hop's basically preoccupied with life.
For me jazz is kind of an extension of hip-hop. Kind of the sad thing is that a lot of jazz people just listen to jazz, and a lot of hip-hop people just listen to hip-hop, and there's not a lot of crossover, unfortunately.
The current state of music journalism is not bad, but it's not great at all. Some of the hip-hop stuff people get into is exciting, because there's a passion and there's something to explain to a more mainstream audience, so you get these passionate writers who want to express their love for rap and hip-hop, which is cool. But there are too many magazines, and the access has been diminished, so the quality of profiles has gone way down. Internet stuff can be really good, though. I like the dialogue between fans on the Internet. I think that's the best rock writing that's going on right now.
The average age of the Jazz audience is increasing rapidly. Rapidly enough to suggest that there is no replacement among young people. Young people aren't starting to listen to Jazz and carrying it along in their lives with them. Jazz is becoming more like Classical music in terms of its relationship to the audience. And just a Classical music is grappling with the problem of audience development, so is Jazz grappling with this problem. I believe, deeply that Jazz is still a very vital music that has much to say to ordinary people. But it has to be systematic about getting out the message.
Kind of the sad thing is that - it's still true - a lot of jazz people just listen to jazz, and a lot of hip-hop people just listen to hip-hop, and there's not a lot of crossover, unfortunately.
While a lot of hip-hop was inspired by jazz or James Brown samples and was made to be played live in the clubs, I made hip-hop that was made for MCs to eat the mic up. It was an aggressive form of hip-hop. It was made just for hip-hop. It's not made to sing or dance to, though you can if you want.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.
I see that happening with hip hop purists now. Where you have an artist like a Kendrick [Lamar] or a Drake, who are really trying different things emotionally, different things musically, and on a mainstream level. And you have underground hip hop fans dissing it, for the simple fact that it's mainstream - not because what they're doing is whack, or what they're doing is not sincere.
I want to plug back into the hip-hop audience. Whether it be fans who grew up watching 'Yo!', or people who have become familiar with the culture via the Internet.
Somewhere down the line, the evil ones stole the legacy of hip hop and flipped it to a corporate type of hip hop. They decided to tell everybody 'Well, this is what hip hop is,' instead of coming back to the pioneers and getting the true definition of what hip hop is and what it was and what we been pushing for all these years.
Look at Daft Punk and Kanye West. The song 'Stronger' was inspired by a Daft tune. Once the hip-hop scene opens up to all the great music that came out of dance, it will continue to spread to the more mainstream audience.
In my book tours I get to meet an audience every night. And I see that there are mostly young people, and there are a lot of more men than before, but always young, I don't get older men. As I'm getting older, my audience gets younger!
Hip-hop artist, especially the older ones, are the ones who new hip-hop was a worldwide phenomenon before the mainstream caught on, so hip-hop artists are forward thinkers. We want to stay with the new.
Hip-hop artists, especially the older ones, are the ones who knew hip-hop was a worldwide phenomenon before the mainstream caught on, so hip-hop artists are forward thinkers. We want to stay with the new.
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