A Quote by Robert J. Shiller
Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.
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Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.
Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.
As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.
I am available to work together with the commission to create clear laws that give the athletes the proper respect. The athletes deserve more respect.
I think in general, people look at all Olympic athletes, look at all superstar athletes, and they say, "Okay, this guy doesn't have any insecurities." They're almost like these icons who - I don't know how to say it, but like they can't make mistakes. But the reality is, and I'll tell you this firsthand, a lot of great athletes have a lot of insecurities, and they have a really hard time dealing with a lot of so-called losing or however you want to classify it.
More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.
The Japanese people, though largely united in recognizing the threat of global warming and rising sea levels, are likely to face hurdles in reforming their energy policy, including some resistance from young people who say the nation faces more pressing problems, like the economy.
Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."
The simple fact is, the more people who buy your books, the more are likely to read you. That's what I'd like to see happen.
Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.
The United States has become a place where entertainers and professional athletes are mistaken for people of importance.
I think there are lots of opportunities to improve the product. When you read the press, people say, "Oh, the product needs improvement." I look at that and say, "Hey, that's an exciting thing to get behind!" Because they can improve that product. That leaves more upside from an innovation and revenue potential than you're gonna find in a lot of places. So you could say that's a downside, I see that as an opportunity.
When people say that L.A. doesn't have a culture, I think it really does: a very old culture, and very specific. There's streets named after entertainers, and statues of entertainers, and it's great. Entertainment is still art, even if it makes billions of dollars. So it's like a city built on entertainment, and art in a way.
There is still an assumption among many people that to be black is to be lower class. In the last fifteen to twenty years, perhaps even further back than that, there's also been an explosion of a very wealthy black class in the United States, but those people are often treated as special cases: they're athletes, entertainers. Jay-Z. Basketball players. The country metabolizes the fact these rich black people exist, but it seems only to reinforce the idea that every other black person is limping along in poverty.
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
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