A Quote by Robert Jarvik
Our ad campaign with Pfizer is educational. Lipitor is the most widely prescribed drug in the country. For every prescription, there is a doctor writing it. It's a huge vote of confidence.
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Lipitor is one of the most researched medicines. I'm glad I take Lipitor, as a doctor, and a dad.
In 1999, Purdue Pharma the maker of OxyContin went on a massive marketing campaign. Back then, prescription opioids were only used in extreme cases - post surgery, end of life care, cancer pain. We use a clip from an ad in the film where they had a doctor saying, "Less than 1 percent of people who use prescription opioid long-term will become addicted" - that changed the mindset of physicians across the country.
Any doctor will admit that any drug can have side effects, and that writing a prescription involves weighing the potential benefits against the risks.
We did decide that every addict in this film, Warning: This Drug May Kill You, would be someone who started out with a prescription for an opioid from a doctor. The story that hadn't been told is that the vast majority - somewhere around 80 percent - of current heroin users began with an addiction to prescription opioids. So as much as people might want to look at this and say, 'Oh this is really a heroin problem,' yes, it is a heroin problem, and no one is saying differently, but it starts more often than not with a prescription.
I had seen a Pfizer's pilot plant in 1965 and decided that, 'I'll build a Pfizer.' If not Pfizer, I have built Dr Reddy's, which is no less respectable.
The cost of prescription drugs in this country is far, far higher than in any other country. You may recall that Donald Trump as a candidate for president talked about how he was going to take on the pharmaceutical industry and it was going to lower prescription drug costs.
Sometimes in this whole Medicare prescription drug debate, we focus on the prescription drug benefit, and I am glad we do because it is the first time we have ever offered real help to seniors, especially the poor, those in need.
The Medicare Part D prescription drug bill, which might be the most corrupt piece of legislation in history, was a huge giveaway of taxpayer funds to the big pharmaceutical companies.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
The Prescription Drug Benefit we passed in Congress is already working to make prescription drugs available and affordable for all seniors who depend on them, through the drug card that became available last year.
However, the Medicare prescription drug benefit has changed, and if the nearly 3,000 seniors I have met through 12 town halls can represent a sample of opinion, many seniors do not yet understand the prescription drug program and do not plan to sign up for coverage.
You don't know what it's like! Hyperactive twins! When they turned three, my doctor prescribed Ritalin -- I wouldn't dream of giving a drug to my children, but it does help when I take it myself.
Recently, lobbyists for the pharmaceutical industry wrote a prescription drug bill that increased their profits and did nothing to help seniors. The result: seniors are stuck with a confusing prescription drug plan that does little to help them with their costs.
The public properly relies upon FDA classification of drugs as nonprescription as a reflection of the agency's judgment regarding the safety and proper use of a drug without a doctor's prescription.
Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.
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