A Quote by Robert Reich
The managers of the big brands have a very clear responsibility. It's attracting and keeping talented people in order to sustain and build the trustworthiness of that brand. There is no clearer objective in the economy. Your economic success depends on expanding and building your economies of trustworthiness.
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Trust and the ability to identify trustworthiness are not the same thing, although trust and trustworthiness are logically linked.
Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.
When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.
It's very hard to establish an economy of trustworthiness. The key is continuing to innovate and to keep your customers through innovation, because the customers can leave. But once you are a dominant player that continues to innovate and provide a good deal, customers will stay with you.
Along with trustworthiness, consistency is the thing to look for when you surround yourself with people who can help you on your quest.
The trustworthiness of servants is the basis of the entire Indian economy.
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.
The process of building trust is an interesting one, but it begins with yourself, with what I call self trust, and with your own credibility, your own trustworthiness. If you think about it, it's hard to establish trust with others if you can't trust yourself.
Your character holds the key to your trustworthiness.
In order not to end up like the masses out there who are merely wandering and unsure of their goals and dreams, your objective must be clear. When your purpose is clear, your life will have meaning.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
We're now moving toward a radically different economy. You absolutely can't have a distribution oligopoly. The new oligopolies - and I think there will be new oligopolies - will be oligopolies of trustworthiness. Microsoft, Amazon, Schwab, and other brands will dominate psychic space, not shelf space.
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