A Quote by Robert Reich
I think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.
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The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
Politics is about the control of a limited number of resources by a limited number of people who think that number is too many
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
The bigger fan base you have, the more companies will be attracted to you. And having a following, you can be so much more involved being a representative with the brand you're working with.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Losses from partnerships and limited-liability companies, the entities through which the Trumps report much of their income, do not have to be added back as part of the A.M.T. calculation.
What we want as an economy is companies and people, you know, working hard to come up with creative ways to be more productive. We don't want companies and people working hard to lobby government for special tax cuts.
I think that there are a number of older-guard technology companies who either genuinely believe or are hoping people will believe that companies aren't going to move to the cloud that quickly or that a very large amount of workloads will remain on-premises forever. I don't believe that.
The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.
We're going to see a lot of companies that have been portals of entertainment become producers.
Write down the most important things you have to do tomorrow. Now, number them in the order of their true importance. The first thing tomorrow morning, start working on an item Number 1, and stay with it until completed. Then take item Number 2 the same way. Then Number 3, and so on. Don't worry if you don't complete everything on the schedule. At least you will have completed the most important projects before getting to the less important ones.
It's very hard to establish an economy of trustworthiness. The key is continuing to innovate and to keep your customers through innovation, because the customers can leave. But once you are a dominant player that continues to innovate and provide a good deal, customers will stay with you.
Several nutrition companies have approached me over the years to endorse a number of different products. Some worked; some didn't - so I decided to create my own brand.
Ideally, I want us to be working on things where if we're not working on them, they won't happen; companies where if we don't fund them they will not receive funding.
As Americans, we're raised with this idea of, 'We're number one.' As an individual, you absorb and you consume until you skyrocket to the top with your money and your whatever. That's not my philosophy. My philosophy is quite the opposite in that there's limited space, we have limited resources, and so it's not about the individual.
If you're going to be a media brand and not just a linear television brand, then you have to make sure you're speaking to all women and all interests, so it may mean that you end up smaller audiences serving individual pieces of content, but the aggregate is what's important and what we're paying attention to.
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