A Quote by Robert Scoble

Never use pages for personal brand! — © Robert Scoble
Never use pages for personal brand!
I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.
'Vanity pages,' is somewhat of a derogatory term; personal pages are still the heart of blogging, but now there are more topic-oriented blogs. It's really about personal expression, and that's just gotten bigger and broader.
You're able to use a search engine, like Google or Bing or whatever. But those engines don't understand anything about pages that they give you; they essentially index the pages based on the words that you're searching, and then they intersect that with the words in your query, and they use some tricks to figure out which pages are more important than others. But they don't understand anything.
Today, I believe everybody's their own brand, and everybody has their own brand and they curate their own brand on their Facebook and Twitter pages.
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.
The thing is, you never know with any movie how it's going to turn out. It's always a mystery - you'll do pages and pages of scenes that will never make it onto the screen.
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
We're a brand, but I think the difference is that we know we're a brand and we take advantage of that for our own benefit. We use it for us, not for other people.
Personal brand equity erodes much faster than corporate brand equity.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
Many company policies restrict use of E-mail, limit access to offensive Web sites and prohibit disclosure of confidential information. Few policies, if any, directly address personal Web pages.
With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
We've patented the idea... of using the address book as a place to declare that you like a brand. By so doing, the brand has now got your permission to send you personal messages - it could be money off offers, coupons, promotions, just information, whatever is appropriate.
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