A Quote by Robert Scoble
Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust.
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I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.
When you grow up, you tend to get told that the world is the way it is, and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life. Have fun, save a little money. That's a very limited life. Life can be much broader, once you discover one simple fact, and that is everything around that you call life was made up by people who were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use. Once you learn that, you'll never be the same again.
People assume that because I'm a girl and my blog is hot pink that my readership is 90% women, but it's not. It's probably only about 65%. When I do tours, it's pretty much the same thing: it's about one-third guys.
It used to be, if you wanted to have a strong, influential voice in the feminist movement, you really needed to be part of this New York/D.C. elite group of feminists, or part of a mainstream feminist organization. And now it's kind of an amazing thing that you can just start a blog and put your voice out there and build your readership.
One of my favorite outfits is one I picked up on a trip to Chandigarh. I've worn it once and am skeptical about wearing it again in spite of loving it so much, thanks to the 'fashion police' who won't wait a second to splash it out in the papers or feature me in the 'same to same' blog.
Trust is a fragile thing. Once earned, it affords us tremendous freedom. But once trust is lost, it can be impossible to recover. Of course the truth is, we never know who we can trust. Those we're closest to can betray us, and total strangers can come to our rescue. In the end, most people decide to trust only themselves. It really is the simplest way to keep from getting burned.
Well, wherever you go, whatever you do, you're still you. You can change your surroundings, start a new life, but you'll always fall into the same old patterns, make the same kind of friends, commit the same mistakes. The thing you need to change is yourself.
The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
People say, "Well, you went on television, it enlarged your readership." It did not at all, not at all. I might as well tell you, I lost some readership, because the profound audience felt somehow bothered by my too easy manner.
If you take a print magazine with a million person circulation, and a blog with a devout readership of 1 million, for the purpose of selling anything that can be sold online, the blog is infinitely more powerful, because it's only a click away.
I think that blogging and the Internet has completely changed feminism for ever, I think. You know, it used to be, 10 years ago, if you wanted to have a strong, influential voice in the feminist movement, you really needed to be part of this New York/D.C. elite group of feminists, or part of a mainstream feminist organization. And now it's kind of an amazing thing that you can just start a blog and put your voice out there and build your readership.
I came up with the Enveloper when I was 20 and it took my dad and me several months to develop the initial concept into a working model.
The original idea of blog publishing was that writer and reader would be on the same level. That it would be a conversation - not a lecture. People lost sight of that. We didn't. Kinja is designed to break down the walls of the ghettos. So that everybody - editor, writer, source, subject, expert, fan - can be a contributor.
I'd like to emphasize that when a reader finishes a great novel, he will immediately begin looking for another. If someone loves your book, it increases the chance that he or she will look at mine. So there is no competition between writers. Another writer's success helps build a larger readership for all of us.
By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.
Several hours or several years make no difference once you have lost eternity.
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