A Quote by Robert Warshow
Nobody seriously questions the principle that it is the function of mass culture to maintain public morale, and certainly nobody in the mass audience objects to having his morale maintained.
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The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
Morale is not a single instinct. It has many ingredients. A sense of personal responsibility, the natural courage of an individual, the amount of his acquired self-discipline -- and above all his interest in others -- these together make up the spirit of morale.
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
We're certain there are people that can't stand what America stands for... We're certain there are madmen in this world, and there's terror, and there's missiles and I'm certain of this, too: I'm certain to maintain the peace, we better have a military of high morale, and I'm certain that under this administration, morale in the military is dangerously low.
Morale is boosted to high highs by accomplishment. In fact, it can be demonstrated that production is the basis of morale.
An army's effectiveness depends on its size, training, experience, and morale, and morale is worth more than any of the other factors combined.
Mass democracy, mass morality and the mass media thrive independently of the individual, who joins them only at the cost of at least a partial perversion of his instincts and insights. He pays for his social ease with what used to be called his soul - his discriminations, his uniqueness, his psychic energy, his self.
At training, I consider myself a bit of a morale booster. I take a pack of lollies just to boost the boys' morale. I see that as crucial. I try and be a good influence and keep a high energy.
Poverty is a weapon of mass destruction. Joblessness is a weapon of mass destruction, homelessness, a weapon of mass destruction... racism, a weapon of mass destruction, fear, a weapon of mass destruction. We must disarm these weapons and renew our commitment to quality public schools and dedicated teachers and good housing and quality health care and decent jobs and stronger neighborhoods.
The premise upon which mass compulsion schooling is based is dead wrong. It tries to shoehorn every style, culture, and personality into one ugly boot that fits nobody.
None of the films I've done was designed for a mass audience, except for 'Indiana Jones.' Nobody in their right mind thought 'American Graffiti' or 'Star Wars' would work.
The relativity principle in connection with the basic Maxwellian equations demands that the mass should be a direct measure of the energy contained in a body; light transfers mass. With radium there should be a noticeable diminution of mass. The idea is amusing and enticing; but whether the Almighty is laughing at it and is leading me up the garden path -- that I cannot know.
When I went into GM there was a lack of morale. The company had gone bankrupt and the people who worked there were embarrassed. Underneath all of, though, there was a will to show what they were capable of, but nobody knew exactly what to do.
Joblessness is a weapon of mass destruction. Poverty is a weapon of mass destruction. Hunger is a weapon of mass destruction. Poor health care is a weapon of mass destruction. Poor education is a weapon of mass destruction. Discrimination is a weapon of mass destruction. Let us abolish such weapons of mass destruction here at home.
In the department of homeland security and each agency that's there there's a morale problem. It's a different morale problem in each one.
Today, the mass audience (the successor to the "public") can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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