A Quote by Roger Ailes

Television is not a gimmick. — © Roger Ailes
Television is not a gimmick.
Rule No. 1 is you can't be fake. If you're fake, you become a gimmick and you're selling a gimmick; a little gimmick is cool, this is entertainment. But when you base your stuff on mostly real stuff, you never run out of it because every day is a different adventure.
Luther Vandross was doing fine, but he said, "Man, I want to do my own project." So he got us all to do a demo, and that demo was "Never Too Much." It took him a year and a half to get signed, because he didn't have a gimmick. The record companies were looking for his gimmick. They said, "What's your gimmick?" He said, "I sing. That's my gimmick." Anyway, he finally got signed and the record was released, and the rest was history.
There is nothing to keeping a band together. You simply have to have a gimmick, and the gimmick I use is to pay them money!
[Death is] a gimmick. It's the time-birth-death gimmick. Can't go on much longer, too many people are wising up.
A great gimmick is a great gimmick, but on a dud, it just doesn't work. It comes down to talent.
All my songs were solo voices. Just me singing. In fact, that was the gimmick - no gimmick. Just singing straight with not too much background.
One match that really sticks out for me, there's a bunch of matches with all the guys that I worked with. For me, when I got in the ring, I approached it as being real because I was a real character. I didn't have a gimmick name; I didn't have a gimmick finish.
I think you can say anybody uses anything as a gimmick. Is Adele's not having gimmicks her gimmick? It's hard to say, isn't it? Really, I think that everybody has something that people like or that's great about them.
With The Brood, it was cool because it had the music, it had the different look and at the time reality-based characters were really starting to take the forefront as opposed to the cartoon character stuff that you'd seen in the past. We were already into the Attitude era. It was kind of a gimmick, but it was a cool gimmick. It wasn't corny.
For me, I was really struggling because I was Scott Hall in the gym and Scott Hall in the grocery store and in the ring. Until I got a gimmick, a look, and got to be a character, that's when I started making strides. As Scott Hall, I didn't have a gimmick, so I didn't know what to do.
I did have a constituent four or five years ago - she never liked me. So, she called, I returned her call, and she was complaining about something, and she said: 'And why do you always use green? I think it's narcissistic.' And I said, 'Well, ma'am, everyone has to have a gimmick, and that's my gimmick.'
You got to have a gimmick in this got-to-have-a-gimmick world.
When you watch television, you never see people watching television. We love television because it brings us a world in which television does not exist.
Warner Bros. got into television very early, so I did a lot of television there. In the beginning, it was sort of okay to do television. But then it became this thing where movie actors didn't do television - they certainly didn't do commercials, because that just meant the end of your career.
I grew up in South Africa without a television; there was no television, and the year after I left, television arrived in South Africa, so I have never really acquired a taste for watching television.
We love television because television brings us a world in which television does not exist.
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