No logo, and you don't advertise for anyone. I don't believe in imposed luxury. I believe in built luxury. Something you refine with your own taste. Mass luxury is not my luxury.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
Compared to our era, facilities in athletics have increased manifold. But contemporary athletes are not mentally tough. The new generation wants everything easily, but it is not possible in athletics.
Luxury is obviously the direction that interests me the most, but there is a lot of confusion between luxury and exhibitionism. For me, the concept of luxury is more traditional, more exclusive, more sophisticated than luxury for the masses.
In the West, we think of sports and athletics as individual achievement, the thrill of victory, the agony of defeat; it all revolves around the ego. This has nothing to do with the Zen of sports and athletics.
Athletics is athletics. When you do sport, you are gambling. You run, you win, you lose. It doesn't matter if you are competing or you are not competing.
It is a luxury to learn; but the luxury of learning is not to be compared with the luxury of teaching.
But don't forget my ideas are only what's been written down in history by the great people of the world who've gone before. All I've done is condense the wisdom of the world into an attitude for athletics. Athletics aren't just running, it's a way of life
Thankfully, I found athletics. My mum didn't like it at first, but the funny thing is that, now, she's the biggest athletics fan out there. She's a real expert, and she's got all the heptathlon books.
Swimming and athletics are the big gigs at the Olympic games. Cycling and rowing are pretty big for Britain, but globally, the two big things are athletics and swimming.
I am not trying to say that I am poor and that I don't like beautiful things. But I don't like luxury for luxury sake or in the sense of showing off luxury.
If you look at the coverage of female sports and athletics across any of the broadcasters that participate in league rights and/or sports programming, women are underrepresented, and it's a chance and an opportunity for Lifetime to support that movement and the importance of athletics and competition for girls and women.
I am delighted that Jason Gardener will be taking over from me as President of U.K. Athletics. With his competitive background in the sport as an Olympic champion coupled with his engaging personality and his experience as a board member of U.K. Athletics, he possesses all the qualities required to be a successful president.
Politics are a part of athletics now. Politics is a part of everything. And athletics is no exception.
Luxury goods are the only area in which it is possible to make luxury margins.
Every luxury must be paid for, and everything is a luxury, starting with being in this world.