A Quote by Roger Martin

Business people don't need to understand designers better. They need to be designers.

Roger Martin

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Better Business Designers Need People Understand

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Roger Martin
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Born: August 4, 1956

The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.

Hartmut Esslinger

These days, information is a commodity being sold. And designers-including the newly defined subset of information designers and information architects-have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.

Erik Spiekermann

Designers have been uncreative and very arrogant. They need to listen to people. People have always wanted more exciting, interesting design, but we designers didn't see it.

Marcel Wanders

I'm not a believer in putting designers off in an ivory tower. They need to have a voice at the table so they can identify where and why design can make a difference. We also need to understand the business issues. If we don't make our numbers this quarter, we don't earn the right to do something cool the next time.

Chuck Jones

You don't need money to look fabulous. There are so many awesome new designers, so many designers doing collections for mass retailers.

Stacy London

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

Dieter Rams

I make films but I am trained as a designer. I come from this series of designers called critical designers, speculative designers.

Nelly Ben Hayoun

There are many design companies, but there are few designers who organize their own business and open it up to other designers.

Marcel Wanders

Being in the music business, if we couldn't pull the fashions from designers and if designers couldn't use artists to show off their fashions, where would we be?

Tina Knowles

I cannot draw to save my life, and I'm not a big art scholar, but I worked with many designers throughout my career - in theater, in dance, costume designers, set designers, and I have a lot of artist friends and I do photography, and I think it's kind of in my life.

Mikhail Baryshnikov

I always have a soft spot in my heart for New York designers and independent designers, people who are doing the fashion equivalent of what I'm trying to do in film.

Greta Gerwig

The future is created at the intersection of business, technology, design, and culture. *In the Bubble* is an insightful and delightful explanation of this nexus and of how each force affects the others. Designers often miss a great deal in their educations about the real people who will use and inhabit their work. Thackara astutely illuminates a lot of what designers don't know they're missing.

Nathan Shedroff

The music business inspires designers, and designers inspire the music business.

Tina Knowles

We need to encourage designers and agencies to be responsible. We need to make sure everyone is sensitive to the issues. But to calculate the girls' body mass - I personally think it is demeaning.

Diane von Furstenberg

Actors have given up their clout. Now decision making is in the hands of lighting men, designers, bankers, special-effects people. We need to cut that out and just go with the most able trained actors in the business.

Peter O'Toole

A lot of people love Tarantino’s films because they’re spectacular, they’re beautiful, they’re wonderful. He hires the best group of artists - not only actors, but everyone around: best photographers, best set designers, best production designers, costume designers. A lot of people love his films because they’re bloody, they’re gory, they’re savage. But very few people see that he’s a very political director.

Demian Bichir

A Quote by Roger Martin

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