A Quote by Roger Martin

When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.

Roger Martin

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Roger Martin
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Born: August 4, 1956

This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.

Giorgio Armani

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible

Dieter Rams

Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.

Chuck Green

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand

Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).

Norman Potter

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

Marty Neumeier

I could make Halo. It’s not that I couldn’t design that game. It’s just that I choose not to. One thing about my game design is that I never try to look for what people want and then try to make that game design. I always try to create new experiences that are fun to play.

Shigeru Miyamoto

Unfortunately, the client that exists today is still pretty much the prototype design.

Shawn Fanning

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

Arvind Gupta

If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny

Steve Wozniak

If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny.

Steve Wozniak

Health care is a design problem. Dependence on foreign oil is a design problem. To some extent, poverty is a design problem. We need design thinkers to solve those problems, and most people who are in positions of political power are not design thinkers, to put it mildly.

Daniel H. Pink

Design is all about relationships. Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work.

Daniel Burka

No matter how much proponents of 'intelligent design' try to clothe their views in the apparel of science, it is what it is: religion. Whose intelligence? Whose design?

Cynthia Tucker

I’m going to argue here that the most accurate and least muddled way to think of permaculture is as a design approach, and that we are often misdirected by the fact that it fits into a larger philosophy and movement which it supports. But it is not that philosophy or movement. It is a design approach for realizing a new paradigm.

Toby Hemenway

Design is important. I spend much of my working life as a designer. But how can you design for materials if you don't know what they can do? The feel of them, the possibilities, the capabilities? These are things you learn only by working with materials all the time. Frankly, a university degree is not much help in that.

David Linley

A Quote by Roger Martin

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