A Quote by Roger McGuinn
That's my favorite subject because it really levels the playing field for artists these days. You don't have to sell out to the record company. You don't have to get a five hundred thousand dollars, or whatever, and pay them back for the rest of your life to record a record.
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I've never had a relationship with a record executive. I always went to the record company by someone that liked my playing. Then they would get fired, and I'd be left with the record company. And then - because they got fired - the record company wouldn't do anything for me.
Now, you can just get a laptop, get some software, put a microphone on it and make a record. You have to know how to do it. It does help if you've had 35 or 40 years of experience in the studio. But, it still levels the playing field so artists can record their own stuff.
If I want to do an orchestral record, if I want to do an acoustic record, if I want to do a death-metal record, if I want to do a jazz record - I can move in whichever direction I want, and no one is going to get upset about that. Except maybe my manager and my record company.
Whenever I approach a record, I don't really have a science to it. I approach every record differently. First record was in a home studio. Second record was a live record. Third record was made while I was on tour. Fourth record was made over the course of, like, two years in David Kahn's basement.
Because of the way the record business has kind of stumbled and disintegrated, in a way, you're as likely to sell records at your merch table at your gigs as you are to sell them in a regular record outlet or even online.
The first record was basically a quick, fast record. The second record, we were going for more of a poppier sound - like a heavy pop sound. For 'Rocket to Russia,' we'd sort of reached our pinnacle. We'd gotten really good at what we were doing, so that's like my favorite record - that's a really good record. It's just great from beginning to end.
You know, if a band on a label sold a few hundred thousand copies of their record these days, they wouldn't make any money. But if a band can pump out 10 million copies of a record for free, and 50,000 of those fans come to the band's website to watch pay-per-view videos or buy a t-shirt, that's roughly $10 million in revenue per year.
We have a few artists that seem to sell enough to pay back what it costs to make a record.
Most artists have contracts directly with the record company, and when they do music, all of their music is owned by the record company. But I did mine through a production company.
When you are doing music videos through the '90s, which I did, and the 2000s, you were put in the position, really, as an independent filmmaker. You were being financed by a major record company or a minor record company or whatever.
When the first record came out, I'd go down to radio stations pretty much every day to get the record played, and I would walk in and they'd tell us how much they loved the record, but they weren't sure how much they could play it because they were already playing a girl.
I'd like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?
Record companies worrying more about market share than developing artists - I hear there was a time when if your first record didn't sell 8m copies, you were still given a chance to grow as a songwriter.
When I give concerts, the tickets sell for five dollars to one hundred dollars, but for my concerts the five-dollar seats are down in front... the further back you go, the more you have to pay. The hundred dollar seats are the last two rows, and those tickets go like hotcakes! In fact, if you pay two hundred dollars you don't have to come at all.
There's certain countries that you can't get in if you've got a criminal background record. There's certain jobs in the States that you can't get because you've got a criminal background record. That follows you the rest of your life... and that's something you have to deal with the rest of your life.
I kind of liked the method of the seventies where they would throw a little bit of money at a hundred different groups - not millions of dollars per group, but, you know, a few thousand. Throw them in the studio, and if five of those groups came out with a hit record it would be money well spent.
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