A Quote by Roger von Oech
If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to look for new ones. What part of your idea are you in love with? What would happen if you kissed it goodbye?
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.
[Photographer Julian Wasser] had this great idea that I should play chess naked with Marcel Duchamp and it seem to be such a great idea that it was just like the best idea I'd ever heard in my life. It was like a great idea. I mean, it was - Not only was it vengeance, it was art, and it was, like, a great idea. And even if it didn't get any vengeance, it would still turn out okay with me because, you know, I would be sort of immortalized.
If you have an idea and I have an idea - then we EACH have JUST ONE idea...but if you share your idea with me and I do the same...we EACH have TWO ideas!
I've known people who had fantastic ideas, but who couldn't get the idea off the ground because they approached everything weakly. They thought that their ideas would somehow take off by themselves, or that just coming up with an idea was enough. Let me tell you something - it's not enough. It will never be enough. You have to put the idea into action. If you don't have the motivation and the enthusiasm, your great idea will simply sit on top of your desk or inside your head and go nowhere.
There's no love in my songs. There's just a lot of resentment. Just bad attitude. But that's intentional, that's what I like. I love the whole idea of Motown. Their idea was to sing how down on their luck they were, but the song implied hope that it would get better. I liked that idea, and I wanted to go even further with it.
Take up one idea. Make that one idea your life. Think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other thought. This is the way to success.
America is not so much a country as it is an idea, and that must be why so many people are drawn to it, the idea of it, the idea that you might be free of your past, free of the traditions that kept you in your own traditions - that is the idea of it: freedom from your very own self.
Nietzsche was the one who did the job for me. At a certain moment in his life, the idea came to him of what he called "the love of your fate." Whatever your fate is, whatever the hell happens, you say, "This is what I need." It may look like a wreck, but go at it as though it were an opportunity, a challenge. If you bring love to that moment-not discouragement-you will find the strength is there. Any disaster you can survive is an improvement in your character, your stature, and your life. What a privilege! This is when the spontaneity of your own nature will have a chance to flow.
Any time you approach anything in fear and aggression or in self-preservation mode, you are going to scare people off. But if you go in love, with the idea of being the feet and hands of Christ, if you go with the idea of showing the love of Christ, then they become softened because love changes all.
Working on a new idea is kind of like getting married. Then a new idea comes along and you think, 'Man, I'd really like to go out with her.' But you can't. At least not until the old idea is finished.
I would say that it is important to have it in your mind, what your attention is and what you want to do. Really just go for it, and fall and go for it again, and learn and continue to go for it. First, it starts as an abstract idea and you have this dream and desire. It will take you to one place, and in that time you act in a certain way and you do what you have to do in that one place to get you to the next place. It is constantly building into this idea that you have.
I love grocery shopping when I'm home. That's what makes me feel totally normal. I love both the idea of home as in being with my family and friends, and also the idea of exploration. I think those two are probably my great interests.
I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.
When you're trying to come up with an idea for a movie it's actually the hardest part - the germ of the idea. Inevitably you think of something that would be great and then discover that it was on an episode of The Simpsons.
When starting a new business, people get blinders on. They have an idea, they stick to the idea, but they don't test it or check with their potential audience to see if this is a good idea. It happens all the time. Talk to your customers, see what they like and what you can change or not change.
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