I've got a superstar like Usher singing bachata, a tune featuring Lil Wayne. I'm offering people more than just bachata. That captures a new audience that would listen to bachata because Usher is singing.
I grew up in my neighborhood with salsa, of course bachata, but also hip-hop, Nirvana - it was just like a mixed culture. It was a beautiful thing for me because at the moment I started creating music, having all these different sounds and elements, it was very organic because I grew up with all these types different music.
I do proclaim myself king of bachata because I have to represent my genre. I have to always come out and put on the Superman cape. I'm pretty much representing my culture. I'm not going to change that. But I definitely don't want there to be a misconception where people are like, 'The only thing he likes to do is bachata.'
Part of my success with urban bachata is reinventing yourself as an artist and continuing to give people different kind of fusions, mixing up the elements and concepts without changing the beat.
I grew up listening to bachata, to some of the greats of the genre. But it was very natural for me to create this type of fusion and to incorporate new beats.
In bachata, you had these guys that used to wear suits and had a really traditional style. We looked different. Baggy jeans. We had the Spanglish going on, and I knew that was going to work to our advantage.
I want to try different things but, most importantly, always be true to my roots and keep it organic. I'm never going to leave bachata behind. I'm always going to be a bachatero first.
This song 'All Aboard,' that tune allowed me to expand and kind of offer my audience something totally different because it's not bachata - I'm singing English, and that was really fun.
When I was producing 'Formula Vol. 2,' I knew I needed to come hard with the features and do something I hadn't done with Aventura. Collaborating with Drake was definitely one of those big steps that helped bachata go to the next level.
Bachata is expensive to produce because of all of the instruments.
I feel blessed to even be able to put out an English album. Not too many Latin artists get the opportunity to come out and record another genre that's so different to Bachata.
My intent is never to leave Latin music. I definitely still want to release bachata albums.
Merengue is a fast rhythm, you know, and danceable. Bachata is like a slow, romantic Caribbean bolero.
I grew up around salsa, merengue, bachata, bass music, freestyle, hip-hop, techno, house, rave.
My little boy loves mambo, and my daughter, besides Justin Bieber, likes bachata - in our house, we're always singing.
I listen to a lot of crazy stuff like pop, techno, rock, hip-hop, rap, baladas, bachata...my iPod is crazy. I like listening to a lot of stuff in different languages, so my music is always out there for me.