I do proclaim myself king of bachata because I have to represent my genre. I have to always come out and put on the Superman cape. I'm pretty much representing my culture. I'm not going to change that. But I definitely don't want there to be a misconception where people are like, 'The only thing he likes to do is bachata.'
I've got a superstar like Usher singing bachata, a tune featuring Lil Wayne. I'm offering people more than just bachata. That captures a new audience that would listen to bachata because Usher is singing.
I feel blessed to even be able to put out an English album. Not too many Latin artists get the opportunity to come out and record another genre that's so different to Bachata.
If you think of any strange fusion with bachata, most likely, we've done it. It's bachata mixed with different elements. We don't follow any style.
My little boy loves mambo, and my daughter, besides Justin Bieber, likes bachata - in our house, we're always singing.
My intent is never to leave Latin music. I definitely still want to release bachata albums.
I want to try different things but, most importantly, always be true to my roots and keep it organic. I'm never going to leave bachata behind. I'm always going to be a bachatero first.
When I was producing 'Formula Vol. 2,' I knew I needed to come hard with the features and do something I hadn't done with Aventura. Collaborating with Drake was definitely one of those big steps that helped bachata go to the next level.
I grew up in my neighborhood with salsa, of course bachata, but also hip-hop, Nirvana - it was just like a mixed culture. It was a beautiful thing for me because at the moment I started creating music, having all these different sounds and elements, it was very organic because I grew up with all these types different music.
I grew up listening to bachata, to some of the greats of the genre. But it was very natural for me to create this type of fusion and to incorporate new beats.
Bachata is expensive to produce because of all of the instruments.
I always want people to expect the unexpected, to hear me in records that have nothing to do with bachata. 'Golden' is the golden opportunity for them to appreciate me on other records.
No matter how much it's growing, the Internet still is a pretty specific demographic. It doesn't necessarily represent the general populace. There is stuff that is blown up on the Internet that isn't hugely successful with the entire world, and vice versa. I don't put a tremendous amount of stock in it, but at the same time, you always want people to like what you're doing. Certainly, to have come from an Internet background, we want to stay faithful and have people be supportive and happy with what we're doing.
My thing is every generation of Americans has to answer what we call the 'Superman Question.' Superman comes, lands in America. He's illegal. He's one of these kids. He's wrapped up in a red bullfighter's cape. And you've got to decide what we're gonna do with Superman.
I listen to a lot of crazy stuff like pop, techno, rock, hip-hop, rap, baladas, bachata...my iPod is crazy. I like listening to a lot of stuff in different languages, so my music is always out there for me.
My parents and grandparents listened to bacheta heavy, the true bachata from back in the day - Juan Luis Guerra, Anthony Santos. I liked the genre, but I remember thinking, 'OK, enough of this.' I would sing Usher's 'U Remind Me' to the girls in school.
Merengue is a fast rhythm, you know, and danceable. Bachata is like a slow, romantic Caribbean bolero.