A Quote by Ron Johnson
I don't like outside group ads. I don't like attack ads. I particularly don't like them now that I'm in the process and they are being used against me.
Related Quotes
When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. Like, it's on the page next to the article. You can look at it or not. You can turn the page when you're ready. On the internet, the ads - many of the ads - just are so controlling. They insist that you see them.
I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.
If I can convince people that good people don't do attack ads, and that we want good people to represent us, then the attack ads work against themselves.
I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.
I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.
I've been lucky - all the ads I've got, I've got to be myself. I haven't had to act too much or tried too hard to be someone I'm not. I think that's why people sort of like them. Even the Fastrack ads I did with Genelia.
I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
Back when I was a kid, I used to tear pages out of magazines and stick them on my bedroom wall - I had the Eternity ads on my wall and the CK One ads. My whole childhood, those were on my wall, and cut to 20 years later, being asked to be the face of one of Calvin Klein's new fragrances is kind of surreal.
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
Using realtime ads, even mortgage companies can create ads that matter to you right now.
During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.
'Targeting' is polite ads-speak for the data levers that Facebook exposes to advertisers, allowing that predatory lot to dissect the user base - that would be you - like a biology lab frog, drawing and quartering it into various components, and seeing which clicked most on its ads.
Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.
I don't like ads. I don't like selling things. That's not me.
Related Authors
Barack Obama Quotes
American
President
Benjamin Franklin Quotes
American
Politician
Cassandra Clare Quotes
American
Author
Deepak Chopra Quotes
American
Speaker
Donald Trump Quotes
American
President
Frederick Lenz Quotes
American
Author
George W. Bush Quotes
American
President
Henry David Thoreau Quotes
American
Author
Hillary Clinton Quotes
American
Politician
Mark Twain Quotes
American
Writer
Noam Chomsky Quotes
American
Activist
Ralph Waldo Emerson Quotes
American
Philosopher
Rick Riordan Quotes
American
Author
Rush Limbaugh Quotes
American
Entertainer
Sherrilyn Kenyon Quotes
American
Writer
Thomas Jefferson Quotes
American
President