A Quote by Ron Kaufman
When the customer makes contact, he does not want a quote. He wants a commitment.
Related Quotes
The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
To quote a recent customer email, “I really appreciate your thoughtful and professional response. I don’t get that a lot from customer service. Usually, it’s scripted nonsense that makes it seem like I’ve done something wrong. You’ve single-handedly improved my perception tenfold. Someone there ought to give you a pay raise."
True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
The kind of contact that they make with the customer is what brings them back to shop. The experience, the feeling that you have in the store is what makes the difference.
It is true that when you smoke DMT, for example, at a sufficiently high and prepared dose, you get elves, everybody does. All you need do, is inhale deeply three times, and you know... You want contact? You want elves? You want alien contact? You'll have that!
We don't want our customer to be advertising our name: we believe that the customer today is aware and wants to choose. Our signature is just a guarantee.
We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. You cannot deliver what the customer wants by controlling the employee.
Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.
But there is something to be said for having one individual who is responsible entirely for the capital commitment. And it's not WWE; it's Vince McMahon and his company, Alpha Entertainment. It's not like I have to go to a board of directors. Vince makes the decisions on what he wants to do, and that makes my life easier.
Contact with the customer is what business is all about.
If he loves, he wants to make a relationship out of it immediately! He wants to get married. He wants to create a certain conditioning. He wants to make it a contract. Or he enters a church, or he enters a political party, or he enters into any club and he wants to be structured, he wants to know where he stands in the hierarchy, in what relationship. He wants to have an identity - that 'I am this.' He does not want to remain uncertain. And life is uncertain. Only death is certain.
When men hear women want a commitment, they think it means commitment to a romantic relationship, but that's not it. It's a commitment to not floating around anymore. I want a guy who is entrenched in his own life. Entrenched is awesome.
When you think of customer research, chances are you think of surveys. Used alongside other strategies, they can be an important way to learn more about your customer's needs, wants and habits.
Either God wants to abolish evil, and cannot; or he can and does not want to.
If he wants to, but cannot, he is impotent.
If he can, but does not want to, he is wicked.
If, as they say, God can abolish evil, and God really wants to do it, why is there evil in the world?
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