A Quote by Ron Kaufman

If customers say you're just 'all right', you've not done enough, you've failed to delight. — © Ron Kaufman
If customers say you're just 'all right', you've not done enough, you've failed to delight.

Quote Author

It is no longer enough to satisfy your customers. You must delight them.
It's not enough, is it? Just to follow; just to have faith in someone bigger and smarter and better informed. That's how we're built, that's how every Partial is wired - to follow orders and trust in our leaders - but it's not enough. It never has been. We've followed our leaders, and sometimes they win and sometimes they lose; we do what they say and we play our part. But this is our decision. Our mission. And when we're done, it will be our victory, or our defeat. I don't want to fail, but if I do, I want to be able to look back and say, 'I did that. I failed. That was all me.
People who blame the Bible for the modern destruction of nature have failed to see its delight in the variety and individuality of creatures and its insistence upon their holiness. But that delight-in, say, the final chapters of Job or the 104th Psalm-is far more useful to the cause of conservation than the undifferentiating abstractions of science... Reverence gives standing to creatures, and to our perception of them, just as the law gives standing to a citizen.
In business, we often say that your best customers are the customers you have now. In other words, your most successful sales leads come from the selling you've already done.
I've already done enough to prove myself. Win or lose, I think I've done enough to cement my name in the history of this sport. So for me, it's more like I have to win just for an opportunity to get on the mic and say all that.
When I work, my first relationship with people is professional. There are people who want to be your friend right away. I say, "We're not gonna be friends until we get this done. If we don't get this done, we're never going to be friends, because if we don't get the job done, then the one thing we did together that we had to do together we failed."
You can either give in to what youre feeling, just say ‘okay, enough is enough’ and be done with it, or you can fight it.
Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal serious misconceptions. The truly outside-in company definitely does not try to serve all the needs of its customers. Instead, its managers are clear about what their organization can and should do for customers, and whatever they do they do well. They focus.
A startup is literally just a series of unfortunate events where you failed, failed, failed, and failed until you succeed.
Major brands don't know what to do with happy customers. They make it hard for customers to say thanks and way too often companies don't celebrate and embrace customers' positive gestures.
I failed eating, failed drinking, failed not cutting myself into shreds. Failed friendship. Failed sisterhood and daughterhood. Failed mirrors and scales and phone calls. Good thing I'm stable.
You're in the right place at the right time, and you care enough to do what needs to be done. Sometimes that's enough.
Mathematics is like music. Neither needs to be useful. It is enough that each gives delight to those who seek delight from it.
Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.
If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
A year ago Guyana became politically free and independent. She assumed the untrammeled right to make her own decisions on what ought to be done or ought not to be done within her border. Since then, hers has also been the right to decide what course she would take and to state her views and opinions positively in the fora of the world. As we celebrate the first anniversary of freedom, it is our duty to take account of what we have achieved or what we have failed to do, to note where we have done well and what we ought to have done better.
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