A Quote by Ron Kaufman

No one ever delighted a customer by being 'good enough'. — © Ron Kaufman
No one ever delighted a customer by being 'good enough'.
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.
It's not enough to be close to the customer. You've got to be glued to the customer.
Lyft is focused on the customer - the driver - as GM is. I've talked many times about our goal being, 'How we can put the customer at the center of what we do so we earn customers for life?' It's a very common goal of putting the customer first.
The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
What scares me is not living up to be a good enough father to my son and letting down my family - not being there enough and not being able to give enough of yourself.
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
We often block our own blessings because we don't feel inherently good enough or smart enough or pretty enough or worthy enough... You're worthy because you are born and because you are here. Your being here, your being alive makes worthiness your birthright. You alone are enough.
Like letting spiders live because they eat mosquitoes, Clary thought. "So they're good enough to let live, good enough to make your food for you, good enough to flirt with-but not really good enough? I mean, not as good as people.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
I've had days here and there where I would get discouraged because I wasn't a big star, but I've made a living ever since I was 27. Not a great living, but enough for me. I think actually being able to pay my rent and eat and perform is enough, and I did that for many years. Then I had some good years in there, too, where I made pretty good money.
Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within eighteen months, or risk being left in the dust.
If a customer walks out without shoes, you really want to find out why. 'It didn't fit' is not good enough.
We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and we're already out of a product they wanted, then it tells me that we're not making enough. We let the customer tell us instead of creating an artificial demand for our products. Any time you're making products that people don't need, you're at the mercy of the economy, you're at the mercy of whatever is going on. So we tried to avoid that situation.
'Good enough' stopped being good enough a long time ago. so why not be great?
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