You have to figure out what conversion means in your case. What does retention mean? What does activation mean? For every business, it's going to be slightly different because of the nature of the product and the kinds of people who use it.
People who buy your product or use your service don't care how tall or short you are, or what gender you are, or your age. It is irrelevant. That is not the basis on which your product is judged.
Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
In almost any industry, if you're passionate about doing a great job and making people that buy your product or service as happy as possible, it's really fulfilling.
What does it really mean to have something change in you very late in your life, after you've structured your life in a different way? What does it mean to be someone who has had a history of sometimes reckless living, and then to really want to change yourself?
If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?
They can buy talent. You can't buy it for yourself, but you can buy other people's talent to serve your purposes. And once an artist does that, he becomes like a plaything of the rich.
Your product should sell itself, but that does not mean you don't need salespeople.
Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.
Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.
Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.
I think being mean to people in high school is healthy. It's sort of like you're in this situation with all these other kids and sometimes you need to get your aggression out. And if you'd had people be mean to you before, it really does build character.
in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
When you start a new job or a particular journey, you really don't know what to expect. I mean, you hear about your name being on the bestsellers list, but it doesn't really mean anything. Like, really, what does that translate to?