A Quote by Ronnie Screwvala
If you look at Disney's slate compared to the other Hollywood studios, it stands out because of big titles and strong franchise films which also extend beyond cinemas, to merchandising or theme parks given the legacy of the four brands - Disney, Pixar, Marvel and now Lucasfilm.
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I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN, ABC, Pixar, Marvel, 'Star Wars.' And I'm very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them.
After Pixar's 2006 merger with the Walt Disney Company, its CEO, Bob Iger, asked me, chief creative officer John Lasseter, and other Pixar senior managers to help him revive Disney Animation Studios. The success of our efforts prompted me to share my thinking on how to build a sustainable creative organization.
Probably the biggest contribution that Disney has made to the Lucasfilm franchise management was their international component. That was something Lucasfilm hadn't made significant inroads with.
I auditioned for 'Coco' when I was nine years old, and I had no idea I was auditioning for a Disney/Pixar movie. When I was 10, they told me that it was going to be a Disney/Pixar movie, and I was just mind-blown. I was so shocked and thankful that I was going to Pixar.
The UTV/Disney fit works because UTV Motion Pictures was already very strong in producing and creating its own films beyond just co-producing, acquiring or distributing titles.
The life's work of Walt Disney and Ray Kroc had come full-circle, uniting in perfect synergy. McDonald's began to sell its hamburgers and french fries at Disney's theme parks. The ethos of McDonaldland and of Disneyland, never far apart, have finally become one. Now you can buy a Happy Meal at the Happiest Place on Earth.
I love Disney. I know that some Disney stars want to break out of the Disney mold, but no, if they let me, I would work with Disney until I die.
'Bolt' was made by Walt Disney Animation Studios, not by Pixar.
I think Pixar has the opportunity to be the next Disney - not replace Disney - but be the next Disney.
Pixar is going in the direction of the early Disney. And it's also corporate, where they have four or five projects in the works. I don't want to get into that subject.
One reason for keeping Disney animation separate from Pixar was that by solving their own problems when they finished a film, Disney could say, 'Nobody bailed us out; we did it.' And it's a very important social thing for them to do that.
I think 'Wreck-It Ralph' can stand proudly in the pantheon of the great Disney animated films. It's a fairy tale disguised as something more contemporary. With its balance of heart and comedy, it is still very much rooted in the Disney legacy.
I think the truth is the Marvel fiefdom exists very independently inside the Disney world, inside the Disney universe. They're not resistant to that kind of thing but they have their, you know there is a whole sort of machine energy and momentum that is the sort of creative drive behind the whole universe that has a big impact on the individual films. I'm glad those scenes got out there. And we've got a few interesting deleted scenes on this.
What we try to do at Disney and through Disney character voices is really maintain the integrity of our classic characters at all costs. So Ariel needs to be me for every project, and if there are any other Ariels floating around out there, it's not necessarily Disney.
A nice thing about being at Disney is that these movies can develop into a presence in theme parks and become something real, or maybe get a sequel or tell other stories.
There's the animation ghetto of feature films in this country. There's this flavor at DreamWorks, and Pixar does their own thing, and generally they're safe. But if you look at Walt Disney's original films, at the time and in the context, they weren't safe. They were really dark and troubling.
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