A Quote by Ronnie Screwvala
My thought process was: We had decided to become a B2C company and build the UTV brand and we couldn't be that as a TV producer or ad film-maker or doing in-flight programmes.
Related Quotes
I think for my casting of 'Pati Patni Aur Woh' the makers saw my ad film which I did for a brand and they decided to cast me in the film.
We had just recently moved to California from Italy, and while we were driving around, we saw a billboard ad for McDonald's on Olympic Boulevard in Los Angeles. The word 'guess' was in the ad, and my brother decided that that would be the name of our company!
I feel like there's a lot of experience I have from doing TV animation that would be especially useful doing an animated film in terms of some efficiencies of the process that are necessary for TV, just because you have to crank out material every week, that could be applied to film.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done.
Kenya doesn't have much of an infrastructure for hosting a film of this scale. Our producer decided that for the film to really work it had to be in Kenya.
The structure and formula are now so well-known that it's become very hard for the film-maker not to commit the cardinal sin: letting the audience get ahead of the film. So it takes some real sparkle - of which I thought 'Man Up' had plenty, especially in the writing - to keep the viewer enjoying a by-now predictable journey.
I think I have a responsibility as a film-maker to bring not only controversial subject matter to the screen but also to inspire a thought process.
At least I know that one film-maker in my career has had the initiative to come to me and thought of me as being capable of doing interesting and complicated work, and so I have a new-found belief that other film-makers will see me in a different way, the way that Patty did.
I think a lot of people who watch TV don't realize when they're watch TV shows and it says 'produced by' and producer, producer... there are all these producers. What the hell does a producer do? It's funny how much you have to worry about as a producer.
People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.
The real scares on CNN, etc. and the scares in a movie, like 'The Purge,' are totally different. One of the ways you can tell when someone, whether it's a film maker or executive or producer, wants to make a scary movie but doesn't understand that distinction is they'll want to recreate too much of what's on TV.
I really didn't want to be boxed into becoming a certain kind of film-maker - becoming the Maori story film-maker because I had made those short films.
Working as an AD and producer prepares you in the sense that you know what you have to do to make a film. But nothing prepares you for your first film.
A long time ago, we had to build interfaces to connect with other companies, and I thought that was a great idea. The company had to pay a lot of money to build it and basically launched it, but our whole operating system almost broke. So, we couldn't continue it. In the end, I had to go on the train to Paris to explain that I had spent millions.
After I was cast in the acclaimed film 'Khuda Ke Liye,' I thought it would open up film avenues for me in Pakistan and, maybe, even internationally. When that didn't happen, I decided to use TV as a means of polishing my craft.
Related Authors
Bill Gates Quotes
American
Businessman
Charlie Munger Quotes
American
Businessman
Dieter F. Uchtdorf Quotes
German
Businessman
Henry Ford Quotes
American
Businessman
Jim Rohn Quotes
American
Businessman
Joseph B. Wirthlin Quotes
American
Businessman
Mark Cuban Quotes
American
Businessman
Mark Zuckerberg Quotes
American
Businessman
Peter Drucker Quotes
American
Businessman
Richard Branson Quotes
British
Businessman
Russell Simmons Quotes
American
Businessman
Sam Altman Quotes
American
Businessman
Steve Jobs Quotes
American
Businessman
Tom Peters Quotes
American
Businessman
Walt Disney Quotes
American
Businessman
Warren Buffett Quotes
American
Businessman