A Quote by Ross Levinsohn
Video will drive the share-shift in advertising.
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Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.
At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.
The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.
I will not stop. I will not slow down. I will not pull over to ask for directions. I will build the road that takes me where I want to be and I will drive, drive, drive. I will drive until the vehicle around me breaks down, falls apart and tumbles into useless debris... and then I will walk.
The problem with educating in online video is that online video is funded by advertising almost exclusively.
Every video you see in the movie we have an entire video of it that will be on the DVD, so the whole video for African Child, the whole video for Super Tight, you know the Jackie Q songs.
I am an obsessive personality. And if you are an obsessive personality, you need to be aware of it and be able to drive it with success. There are moments in your life when you are driving it well, but you shift and you shift badly and you hurt yourself.
My favourite example of good technology is the automobile. I travel all over the world and if I want to drive a car anywhere, I get in and put the key in the ignition, shift out of park and drive. I don't need an instruction manual.
If you are angry you will share anger, if you are greedy you will share greed, if you are full of lust you will share your lust. We can share only that which we have, we cannot share that which we don't have. This has to be the fundamental thing to be remembered; hence the first step is meditation and the second step is compassion.
I'm just so amazed by people who are willing to share things that, in the past, no one would have ever talked about. Folks in popular culture being willing to take on issues, I think that is such a key part of having a culture shift and an institutional shift.
If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our acquisition of them gives us that capability.
I think video advertising is a hugely compelling medium.
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
YouTube is a free service that is extremely easy to use. There are no downloads, and hundreds of audio and video formats are instantly converted to Flash, which makes it fast and easy for the community to watch and share video.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
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