A Quote by Rosser Reeves
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
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Sales may lead to advertising as much as advertising leads to sales.
Cynicism is the intellectual cripple's substitute for intelligence. It is the dishonest businessman's substitute for conscience. It is the communicator's substitute, whether he is advertising man or editor or writer, for self-respect.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
Sales management is the most critical - and underappreciated - role in the sales force. Companies struggle to find something powerful to train sales managers on.
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
Life is not made of atoms,it is merely built out of them. What life is actually 'made of' is cycles of cause and effect, loops of causal flow. These phenomenon are just as real as atoms - perhaps even more real. If anything, the entire universe is actually made from events, of which atoms are merely some of the consequences.
It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take?
Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.
I was teasing my brother that he was penniless, homeless, jobless. Right now in his life, racism isn't the central highlighting force: it's the world of work and economics. It doesn't mean that he isn't influenced by racism, but when he wakes up in the morning the thing that's driving his world is really issues of class, economics and power as they articulate themselves.
Degrees of ability vary, but the basic principle remains the same: the degree of a man's independence, initiative and personal love for his work determines his talent as a worker and his worth as a man. Independence is the only gauge of human virtue and value. What a man is and makes of himself; not what he has or hasn't done for others. There is no substitute for personal dignity. There is no standard of personal dignity except independence.
Second is the way of the merchant. The wine maker obtains his ingredients and puts them to use to make his living. The way of the merchant is always to live by taking profit.
It is too narrow an understanding of production which confines it merely to the making of things. Production includes not merely the making of things, but the bringing of them to the consumer. The merchant or storekeeper is thus as truly a producer as is the manufacturer, or farmer, and his stock or capital is as much devoted to production as is theirs.
A religious phenomenon will only be recognized as such if it is grasped at its own level, that is to say, if it is studied as something religious. To try to grasp the essence of such phenomenon by means of physiology, psychology, sociology, economics, linguistics, art or any other study is false; it misses the one unique and irreducible element in it - the element of the sacred.
Go miser go, for money sell your soul. Trade wares for wares and trudge from pole to pole, So others may say when you are dead and gone. See what a vast estate he left his son.
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