A Quote by Rosser Reeves
Unless a product becomes outmoded, a great campaign will not wear itself out.
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The acceleration and saturation leads to things becoming outmoded, or out of fashion before they've even happened. That's a pretty complicated situation. Hype becomes autonomous from its object and runs away with itself.
Great advertising, in and of itself, becomes a benefit of the product.
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
The next Republican that will win will campaign in the Latino community, will campaign amongst Asian-Americans, will campaign in the black churches, will campaign in college campuses.
I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
Unless it comes out of your soul like a rocket, unless being still would drive you to madness or suicide or murder, don't do it. unless the sun inside you is burning your gut, don't do it. when it is truly time, and if you have been chosen, it will do it by itself and it will keep on doing it until you die or it dies in you. there is no other way. and there never was.
The Japanese campaign involves therefore two great uncertainties; first, whether Russia will come in though we think that will be all right; and second, when and how S-1 will resolve itself.
A great product will survive all abuse. Google Glass is a great product. How do I know? Every person I put it on (I did it dozens of times at 500 Startups yesterday) smiles. No other product has done that since the iPod.
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
You can wear ruffles; you can be a jock, and you can still be a great computer scientist, or a great technologist, or a great product designer.
Let's trace the birth of an idea. It's born as rampant radicalism, then it becomes progressivism, then liberalism, then it becomes moderated conservative, outmoded, and gone.
Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.
The telephone is an antiquity - you never know who is calling, there is no image, it is an outmoded product which constantly disrupts work.
Money as such is, as Oscar Wilde said, perfectly useless. You can't eat it, drink it, shelter yourself from the cold with it, wear it, or make love with it unless deeply disturbed. In and of itself, it has no emotions, no mind, and no conscience. It doesn't put out flowers or have children, and it makes a lousy pet. It has meaning only when it circulates, and is exchanged for other things; and money doesn't do that for itself. People do that, using money as a symbolic token.
My campaign is about getting pets to be more active, and exercise with your animal is a great way for people to exercise. When you're out with your pet, it becomes fun. You don't think of it as a chore. For me, taking my dog out for a walk is very relaxing.
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