A Quote by Roustam Tariko

I believe in emotional branding.

Roustam Tariko

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Believe Branding Emotional I Believe I Believe In

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Roustam Tariko
Russian - Businessman
Born: March 17, 1962

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

The Weeknd

Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.

Wally Olins

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

David Cohen

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Larry Winget

Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.

David A. Aaker

We create constructs to understand ourselves, the way we look, how we feel, what we believe - and we telegraph that 'branding' to the world.

Debbie Millman

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”

Nirmalya Kumar

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

Nirmalya Kumar

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Graydon Carter

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

Karen Civil

I'd like to have a successful marriage, not for the sake of labelling or branding, but because I believe in the institution of marriage.

Sonam Kapoor

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Martin Sorrell

I think in the coming decade we will see well-conducted research demonstrating that emotional skills and competencies predict positive outcomes at home with one's family, in school, and at work. The real challenge is to show that emotional intelligence matters over-and-above psychological constructs that have been measured for decades like personality and IQ. I believe that emotional intelligence holds this promise.

Peter Salovey

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

Mark Manson

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

Colin Powell

There is no logical reason to believe in God. There are emotional reasons, certainly, but I cannot have faith that nothing is something simply because it would be reassuring. I can no more believe in God than I can believe an invisible monkey lives in my ass; however, I would believe in both if they could be scientifically proven.

Andrew Davidson

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