A Quote by Roy H. Williams

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

Roy H. Williams

Quote Topics

Advertising Compensate Copy Good Impact Impossible Makes Nearly Percent Strategy Today Weak

Quote Author

Roy H. Williams
American - Businessman

Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the “work” will be done by 20 percent of the participants. In most societies, 20 percent of criminals commit 80 percent of crimes. Twenty percent of motorists cause 80 percent of all accidents. Twenty percent of beer drinkers drink 80 percent of all beer. When it comes to epidemics, though, this disproportionality becomes even more extreme: a tiny percentage of people do the majority of the work.

Malcolm Gladwell

I try to use a balance of the 80/20 percent, where 80 percent of the time I'm eating very well, and 20 percent of the time, I'm a little more adventurous.

Tiffani Thiessen

I kind of dread any kind of critical response, just because it's always painful in some way. Even if it's 80 percent good, it's the 20 percent that's bad that you remember - and that's a higher number than I usually get, 80 percent would be amazing.

David Duchovny

I have adopted an 80/20 rule when it comes to my delicate relationship with food: 80 percent of the time, I make good choices; 20 percent of the time, I let myself splurge a little.

Trisha Yearwood

I live by the 80-20 rule: 80 percent of the time, you eat really healthy, and 20 percent, you treat yourself.

Kris Jenner

If I had to give odds, I would say 30 percent of whatever good fortune I've had in this business has been luck, and 50 percent has been casting - so that's 80 percent right there. And 20 percent is just working really hard and taking risks.

Greg Berlanti

In my father's generation, the product was 80 percent of what you were putting into the world, and your personal life was 20 percent. It now seems that 80 percent of the product I put out is silly, made-up stories and what I'm wearing.

Angelina Jolie

I live by the 80/20 rule: I'm 80 percent healthy, and then 20 percent indulgent.

Miranda Kerr

I go by the 80-20 rule. So, 80 percent of the time, I'm eating healthy and focused on the right foods - fruits, vegetables, all the good stuff. Then there is 20 percent of the time where you can sneak in some of the other foods, like a steak. That's not to say that a steak is bad.

Donovan Mitchell

Start copying what you love. Copy copy copy copy. At the end of the copy you will find your self.

Yohji Yamamoto

If you're lucky enough to draw a good horse, you still have to ride him, then the next ones. So It's probably 80 percent luck and 20 percent skill.

Chris LeDoux

You go into a community and they will vote 80 percent to 20 percent in favor of a tougher Clean Air Act, but if you ask them to devote 20 minutes a year to having their car emissions inspected, they will vote 80 to 20 against it. We are a long way in this country from taking individual responsibility for the environmental problem.

William Ruckelshaus

I eat organic and cook my food whenever possible, and I live by the 80/20 rule. Eighty percent of the time I'm Stash all the way, 20 percent I enjoy the things I want.

Laura Prepon

Forests are breaking out all over America. New England has more forests since the Civil War. In 1880, New York State was only 25 percent forested. Today it is more than 66 percent. In 1850, Vermont was only 35 percent forested. Now it's 76 percent forested and rising. In the south, more land is covered by forest than at any time in the last century. In 1936 a study found that 80 percent of piedmont Georgia was without trees. Today nearly 70 percent of the state is forested. In the last decade alone, America has added more than 10 million acres of forestland.