A Quote by Roy H. Williams

Writing good ads is easy when you have something to say. — © Roy H. Williams
Writing good ads is easy when you have something to say.
Being able to say something lyrically, to say something that will do more than just be words, is really hard. It's easy to do when you're writing a chapter of a book or writing poetry, but it's really hard to do when you're confined to a melody line.
It's easy to write something average or even something good. But writing well is quite challenging.
Some of my favorite movies are action movies. You want something good to say. That comes from good writing. But writing is not a skill I possess, unfortunately.
Thoughts are created in the act of writing. [It is a myth that] you must have something to say in order to write. Reality: You often need to write in order to have anything to say. Thought comes with writing, and writing may never come if it is postponed until we are satisfied that we have something to say...The assertion of write first, see what you had to say later applies to all manifestations of written language, to letters...as well as to diaries and journals
Writing can come naturally to some. Still, when it comes to good writing, this is true: Easy reading is damn hard writing.
During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.
I think comedy is very easy. Its all in the writing. If the writing is good and you have good director it is good.
Something good happened to my writing when I stopped being afraid to do something simple, for the fear that people might think I couldn't do something more complex. Don't be confused by the word simple. Simple is not easy, it is clear voiced, and fearlessly elegant.
Good scripts have always been, I think, hard to find. Good storytelling, good writing - it's just not easy. I have made it a point that - if I'm going to put the energy into doing this work - I will wait until I find something I'm really happy with.
And the writers are good in that it's easy to memorize, and good writing has an innate rhythm to it. And I've always felt that it's easier to get in your head than writing that has very kind of mind busting moments.
A ten- or twelve-page story seems too easy, which is a funny thing to say considering that writing a decent short story is devastatingly difficult. Yet it still seems easier than a novel. You can turn a short story on a single good line - ten pages of decent writing and one good moment.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
I've been acting for so long it's more like - I won't say easy, exactly, but there's not the same angst with writing that comes about with acting. Writing - particularly when you're writing yourself, when it's you, when it's your life, you really can't hide.
The way I challenge myself is by writing something that really engages me, that doesn't have an easy answer, and isn't always an easy book to write.
If I can convince people that good people don't do attack ads, and that we want good people to represent us, then the attack ads work against themselves.
Good writing can be defined as having something to say and saying it well. When one has nothing to say, one should remain silent. Silence is always beautiful at such times.
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