A Quote by Rupert Murdoch

You've got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers. — © Rupert Murdoch
You've got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers.
I think the press has an interest in communicating to its viewers or readers, and their viewers or readers drive profit for those news organizations, so I think those news organizations have a certain bias toward their own readers. Yeah, I think they are a special interest. Of course they are.
We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.
You've got to do the research. You've got to understand the market place, know your competitors.
The New York Times and PBS are gatekeepers of a sort. And they perform that role of gatekeeping with a set of rules and aspirations about where they want to lead their viewers and their readers. They value objective facts, and they attempt to transmit a comprehensive view of the world. And they do have values. And they do lead their viewers and their readers to certain conclusions. But it's different than such monopolies as Apple or Google which are dissecting information into these bits and pieces, which they're then transmitting to people. And it's about clicks.
I figure I write for people who are intelligent enough to do some labor. Lazy readers are not my ideal readers.
I think our literary tradition has to evolve, has to explore its form and its spirit through writers and thinkers, rather than let the lazy, easy traditional narrative - which is controlled by the publishing industry - roll all over the readers and dominate the market. I think our readers and cinemagoers have been trained to read and watch very mainstream stuff. It's like being given sleeping pills. It sends people to a non-reflective sleep state.
There will always be non-readers, bad readers, lazy readers - there always were.
Companies face a handful of different risks, whether it is competitors or different market environments. But I think that people focus way too much on competitors and not enough on their own execution.
There's a huge gap in the market for modern online marketing and business education for women that's effective, fun, and gorgeous to engage with. I knew I could fill that gap.
The trick is, a market has to be nonexistent when you start. If the market is large early on, you will have too many competitors. You have to make it large.
When a market isn't in transition, gaining market share is hard - you're fighting to take one or two points of share from competitors.
Gap has always been about color, and we let a lot of competitors take that space from us.
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two and a half to one.
There is absolutely a gap in the market for thirty something women and, the more I look at it, the more I feel there needs to be a sense of ease and choice.
I was never cold-blooded enough to look for a gap in the market. I loved stories and wanted to tell stories that should be told.
In industries where a lot of competitors are selling the same product - mangoes, gasoline, DVD players - price is the easiest way to distinguish yourself. The hope is that if you cut prices enough you can increase your market share, and even your profits. But this works only if your competitors won't, or can't, follow suit.
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