A Quote by Rupert Murdoch
We're not a manufacturer, or an airline, but we do use energy. Printing and publishing newspapers, producing films and television programs, operating 24-hour newsrooms. It all adds carbon to the atmosphere.
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As we continue down the path of automation, virtually every city will have 24-hour convenience stores, 24-hour libraries, 24-hour banks, 24-hour churches, 24-hour schools, 24-hour movie theaters, 24-hour bars and restaurants, and even 24-hour shopping centers.
I'm excited to create more awareness about the importance of giving the youth of America a choice. There's a 24-hour music channel. There's a 24-hour comedy channel. I believe there's a 24-hour gay channel coming. Why isn't there a 24-hour Christian channel that's edgy and hip and cool and new and different, like all that other stuff?
When you buy carbon offsets, you pay to take planet-warming carbon dioxide out of the atmosphere in exchange for the greenhouse gases you put in. For example, you can put money toward replanting trees, which absorb carbon dioxide from the atmosphere.
The first thing we can do as individuals and as communities, like a school or a university or a church, is cut our energy use. Do an energy audit or measure our carbon footprint using online carbon calculators that are free, easy, and cheap. Get a list of the ways that we can stop wasting so much energy and save money.
We just have to go at 100 miles an hour in all our businesses, be they television broadcasting, be they magazine publishing, be they subscription television, be they online, be they gaming. We just have to go at one hundred miles an hour.
I have quite a bit of experience reporting on corporate behavior, both doing it with independent operations in early in my career, in the underground press, to magazines like 'Rolling Stone,' to regional newspapers and television, and television news programs, to papers like the 'New York Times' and public television.
We believe that part of the answer lies in pricing energy on the basis of its full costs to society. One reason we use energy so lavishly today is that the price of energy does not include all of the social costs of producing it. The costs incurred in protecting the environment and the health and safety of workers, for example, are part of the real costs of producing energy-but they are not now all included in the price of the product.
We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.
Even if every program were educational and every advertisement bore the seal of approval of the American Dental Association, we would still have a critical problem. It's not just the programs but the act of watching television hour after hour after hour that's destructive.
We have to be bringing carbon out of the atmosphere, and we can't wait for these magical technologies that are somehow going to suck the carbon out of the atmosphere in the future and mean we can do business as usual. And so, what we have to do, what we're going to need to do, is really work with nature to repair the climate.
Burning carbon-based substances like oil, gas, and especially coal, produces billions of tons of extra carbon dioxide each year. Methane gas from cows and pigs and other animals on our large farms ends up in the atmosphere as well, trapping more of the sun's energy as heat.
So if we decrease the use of carbon dioxide, are we not taking away plant food from the atmosphere?
I began thinking about the idea of a 24 hour concert. What if you tied songs to certain hours of the day - creating a 24 hour world of lyric and melody. So that was the inspiration for this project.
To newspapers and publishing houses I urge the use of fact over fiction, freedom of the press, and responsibility at all times.
The essential fact which emerges ... is that the three smallest and most active reservoirs ( of carbon in the global carbon cycle), the atmosphere, the plants and the soil, are all of roughly the same size. This means that large human disturbance of any one of these reservoirs will have large effects on all three. We cannot hope either to understand or to manage the carbon in the atmosphere unless we understand and manage the trees and the soil too.
The solution to climate change is staring us in the face. It's energy policy. If we pursue a global clean-energy economy, we can cut dramatically the amount of carbon pollution we emit into the atmosphere and prevent the worst impacts of climate change.
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