A Quote by Rush Limbaugh
I love radio! I think radio, done right, can have more influence and have a greater connection with people and be more deeply meaningful than another medium like TV, which is on all the time and you're paying attention to it half the time.
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There's no passive success on radio. Well, in radio, one of the ways in which you engage people and make them active listeners and have them glued so that they don't want to do anything else, you have to find ways to incorporate this mystery called the theater of the mind. And it's the one ingredient that radio has that television does not that if used properly, if perfected and learned and executed properly, it can have a much greater impact than TV because it can create a much more intimate, direct connection with the audience.
As much as I enjoy TV, I've always loved radio. And I love doing the NFL games, the Monday night games, on radio. Because you are the game. I really enjoyed calling basketball and hockey on the radio, but the presentation is more specific - you're talking all the time.
The thing about radio is that it's got an intimate feel. What I like is that you don't have to give it your full attention - you can still do something else that the same time, whereas TV is all-enveloping: you have to sit there and pay attention to it, and give yourself over to it. You have to surrender to it, but you don't with radio.
We're living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before.
There was a time when people would go search out underground records. Now, underground means free, and people don't really care for it. So now artists tend to go more pop and look for the radio. You know, the radio never wanted you to speak about anything, so the music is kinda influenced by the hands of the radio which wants to homogenize it and dilute it and sanitize it. And for the most part, nobody's takin' the time to seek out the cats that are still tryin' to talk, so they have a difficult time being heard, like Chuck D said.
Listen- my relationship with radio on a personal level is nothing but a one way love-a-thon... I love radio, I grew up on radio. That's where I heard Buddy Holly, that's where I heard Chuck Berry. I couldn't believe it the first time I heard one of my records on the radio, and I STILL love hearing anything I'm involved with on radio, and some of my best friends were from radio. But we were on different sides of that argument, there's no question about that.
I started doing a half-hour Sunday night talk show on college radio station KUNV. That excited me more than anything I'd ever done. I went through the Yellow Pages to find people who seemed interesting. I'd goof on these people, but they were so excited to be on the radio that they didn't even notice.
I think people who say radio is gone or radio is irrelevant are way off the mark. It's still by a huge degree the dominant medium. I know it's changing but radio is still incredibly important.
Radio was, in a way, a very philosophical medium. You could make an argument on the radio, and people listened to it. Television is already harder because people's attention span becomes shorter with television. Cut to a commercial and all that.
Because I don't do stand-up, radio has always been my equivalent, a place to stay in connection with the public and force myself to write every week and come up with new characters. Plus it's a medium that – having grown up with it and putting myself to sleep with a radio under my pillow [as a kid] – I love. No matter what picture you want to create in the listener's mind, a few minutes of work gets it done.
I'm such an old fart that I started buying books on film and TV and radio and music when, for television, the entire shelf of books was only a couple of them. You go into the '70s before you start getting books on TV that you start wanting to collect. And by the time that you get to something like the Brooks and Marsh book it's invaluable. My house got hit by lightning in 1989 and burned down. And I got more than a half dozen Brooks and Marsh books sent to me by friends immediately, as though that's what you need more than clothes or food. That's how treasured that book was.
With the coming of radio as a mass medium, suddenly the world changed. It became about, 'Can this leader project emotional connection through the way he speaks on the radio?' And the anxiety about whether he could do that, we've inherited.
I was really amazed when I started hearing 'Songbird' on the radio. I couldn't believe that the record company promotion department had actually convinced radio music directors to play it -because there wasn't anything like it on the radio at the time.
You have more freedom on radio. When people used to tell me they preferred radio to TV, I always thought they were making the best of things because they couldn't get any telly work, but now I understand, sort of.
I feel like fans who like old Southern rock and country, and more lyric-driven songs in general, have come to country radio. I think that's why you see country radio growing and albums selling: People are craving a little more of the singer-songwriter stuff going on in country.
'Boneless,' even though we were thinking about servicing it to radio, it made more sense putting a vocal on there. This was actually the first time that I really looked at doing a song for radio and kind of let go of some control and listened to a lot of different radio pluggers and had Ultra come in and help out with ideas.
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