A Quote by Rush Limbaugh
Trump has his own audience, which is in many cases as big as or bigger than the media covering him. He doesn't need the media. He enjoys them being around. He likes toying with them. He likes being provocative around them. To him, the media is a plaything. To the Republican and Democrat establishments, the media holds coequal position in the entire power structure of the ruling class.
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The media are used to being able to control the agenda of both their friends and their enemies, their buddies and their opponents, and Trump doesn't play by their rules because Trump is not afraid of them. And Trump knows that he doesn't need them. That's the big equalizer. Unlike most Republicans who think they can't get anywhere without at least some favorable treatment in the media or at least less criticism from the media, Trump doesn't need the media. He's got his Twitter account and he's got his rallies.
Donald Trump has the media wrapped around his little finger. And this is a contributing factor to why so many people are bothered and upset, because even in the Republican establishment, the media is looked at as a legitimate player in the power arrangement of politics.
The Republican establishment, the Democrat establishment agree and accept that the media is an equal player in the ruling class. Trump has blown all of that out the window. As such, the normal ways that people in politics are controlled, the normal way that people are contained - the ways people are promoted, punished, destroyed, what have you - are all out the window where Trump is concerned. And therefore the media is considered by the ruling class to be one of the great leveling factors.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
Trump knows how to play the media all on his own. He creates his own Twitter feed and uses it. He knows how to get the media's attention without the benefit of a state-controlled media. He does it all on his own. Trump understands how a free media works.
I remember a prominent conservative media figure, talking to him about prominent liberal media figures that he knew, that he liked. And I questioned him. "How can you trust these people? I mean, these are..." "No, no! They're good guys. In fact, one of them likes you, says you're not a hater." And I was supposed to be thrilled to hear this!I was supposed to be mollified that some liberal media figure had just pronounced I was okay because, after he had listened to me, he had determined I wasn't a hater. I did not take that as a compliment, and I got kind of mad.
I think, ironically, the media's been good for America, but Trump's been good for the media. He's revitalized The New York Times and CNN - it's never had so much integrity and so much power ever, and that's because being attacked by constant authoritarians and fascists with an agenda has actually got them to sharpen up and to get back to base principles about what the media should actually be. It's also that the circulation boost has removed this horrible, incipient commercial pressure that compromises media.
Trump walked into a media setting for which he was far better suited than the other contenders because he actually knows how to do reality TV and made them all look like pretenders. And I would argue that our news media has only gotten worse since Trump got in office. Trump is media crack. The ratings have never been higher. The reason CNN would run an hour of an empty podium waiting for him to show up during the campaign is because they were terrified if they turned away from Trump their rating would go down.
In the founding days of the Constitution, the purpose of the media was to make sure that powerful government officials were held accountable. It really was. I mean, it was founders who hated the media like everybody else hates the media, but they understood the role they played. This media long ago when it comes to Hillary Clinton/Bill Clinton and the Democrat Party? No, no, no, no. They're the Democrat Party now. There is no media.
I want to say, however, one thing our media in America has done which didn't happen in other totalitarian states is it has very effectively stood up to Donald Trump who has obvious fascist tendencies and his - who's a temptation like all authoritarian figures to try to crush the media or make it obey him. As that - the media has, in fact, stood up to him and has refused to bow out or cower.
One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.
Some people ask how the conservative media can continue to defend Trump. It's very easy for them: No matter how bad Trump is, the mainstream media and the Left will always be worse, you know? Don't expect Rush Limbaugh to turn on him.
The media are very dishonest. In fact, in covering my comments, the dishonest media did not explain that I called the fake news the enemy of the people - the fake news. They dropped off the word "fake." And all of the sudden, the story became, the media is the enemy. They take the word "fake" out, and now I'm saying, oh, no, this is no good. But that's the way they are. So I'm not against the media. I'm not against the press. I don't mind bad stories if I deserve them. And I tell you, I love good stories, but we won't - I don't get too many of them.
The conservative media game was neatly summarized by Matt Labash, a former senior writer for The Weekly Standard, in a 2003 interview on the website journalismjobs.com. Labash explained: 'The conservative media likes to rap the liberal media on the knuckles for not being objective. We've created this cottage industry in which it pays to be un-objective. It's a great way to have your cake and eat it too. Criticize other people for not being objective. Be as subjective as you want. It's a great little racket.'
Trump needs the media to act the way they do so he can dunk on them and look good by comparison. The media are enjoying the short-term rush of their war with Trump, wearing his abuse as a badge of honor among their peers.
My definition of media? 'Anything which owns attention.' This could be a game or, perhaps, a platform. Ironically, the media tends to associate media with publishing - digital or otherwise - which, in turn, is too narrow a way to consider not only the media but also the reality of the competitive landscape and media-focused innovation.
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