A Quote by Rush Limbaugh
I want the largest audience I can get, because that's how I can charge the highest advertising rate. Which means what else do I want? Money. I am trying to earn a profit. It's capitalism.
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We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
If a newspaper is to be of real service to the public, it must have a big circulation: first, because its news and its comments must reach the largest possible number of people; second, because circulation means advertising, and advertising means money, and money means independence.
When I get asked the question, "Do I want to loan you money?" I want to know, how much do you earn? How much do you owe? What is your net worth? When people talk about countries for some reason they only ask how much did you earn and what's your debt?
Sometimes earning awards doesn't matter as much as earning revenue or profit, or having a good response from the audience. No matter how many awards you win, if you can't earn any profit from your movie, if the audience doesn't like it, then it doesn't matter how many awards you get.
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.
I live in New Orleans, because it's the strangest city in the United States. It has the highest murder rate in the country, the highest incarceration rate, and often we have to boil our drinking water, but there's nowhere else remotely like it.
For the corporation executives, the military metaphysic often coincides with their interest in a stable and planned flow of profit; it enables them to have their risk underwritten by public money; it enables them reasonably to expect that they can exploit for private profit now and later, the risky research developments paid for by public money. It is, in brief, a mask of the subsidized capitalism from which they extract profit and upon which their power is based.
I'm working for myself; what else have I got to work for? How can you work for an audience? What do you imagine an audience would want? I have got nobody to excite except myself, so I am always surprised if anyone likes my work sometimes. I suppose I'm very lucky, of course, to be able to earn my living by something that really absorbs me to try to do, if that is what you call luck.
I don't want to make black people's lives better by giving them somebody else's money. I want to give them the opportunity to go out and earn the money.
I want to tell stories which require something of an audience, by way of thought, argument, emotion, because I'm more often in an audience than I am a maker of films, and that's the kind of movie I want to see.
I drop free music because I want people to know I'm still working. I want people to know I'm working and making my money independently. I don't want to charge for a mixtape; I'd rather charge for an album and really give something to my fans.
Goal setting is fine if you want to be the warrior archetype. These people are setting goals constantly and trying to get someplace else. They say, "If you don't know where you are going, then you won't know when you get there." When you get to a higher level of consciousness, though, when you get into a spiritual approach to life, you are not trying to get someplace else, because you never can get it done. You never are going to get there. Instead, what you want to do is get to a place where you are at peace. You are connected to God.
I'm a business man and the reason I linked up with a major was because I understand they have that reach that I can't get no matter how hot I get in the streets. It's not always about money because I been had money. I want to be on TV and win awards. I want to be number one. You need a label to get through barriers.
You want the audience to get your movie, and you want the audience to like it. It's as simple as that. If they don't understand what you're trying to say, you've failed. Of course, you can't get 100 percent of the crowd to understand the movie, but you know when you've reached the people you want to reach.
Well, capitalism is a big problem, because with capitalism you're just going to keep buying and selling things until there's nothing else to buy and sell, which means gobbling up the planet.
I'm just trying to be the me that I am and not all of this other crap. I just want to be the family man, and if somehow I can make the money to get my ranch and get the hell away from everybody else, that would be awesome.
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