A Quote by Russell Simmons
I was literally calling my customers who were complaining on social media and having a dialog with them, and sending them money.
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Social media is a great way to get customers. Time is money. If you do this right, it costs money. But social media is great because you put stuff out there and see if it works almost immediately. You can test to see if it will be effective for your company. It's easy if you hit a nerve and talk about something people are interested in. It's easy for them to share with their friends.
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
Social media is alluring, tempting, frustrating, etc. We mistake our interactions in social media as community, but is community possible when you don't even know what someone looks like or what his or her voice sounds like? I've enjoyed connecting with a lot of poets through social media, but do I truly know them if I haven't even met them yet?
With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.
Small businesses forget how to be social. Everyone tries to do social media when they should just try being social. To be successful with social media, you have to treat each individual person just like you would in real life by establishing a genuine connection with them.
I've never claimed that this is investment art. When we first started out, all the art colleges and universities across the country would sort of badmouth what we were doing. It's funny that a lot of them now are sending us letters saying, 'We may not totally agree with the way you paint, but we appreciate what you're doing, because you're sending literally thousands of people into art colleges.'
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
If the media is sending girls the message that their value lies in their bodies, this can only leave them feeling disempowered and distract them from making a difference and becoming leaders.
Motivate them, train them, care about them, and make winners out of them... they'll treat the customers right. And if customers are treated right, they'll come back.
Don't have just anyone run your social media. I think it's insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.
Don't build a bar for yourself. Build it for your customers. It's all about them: the walls, the finishes, the textures, the food, the beverages, literally everything has to be for them.
I have connected by phone with customers who have left negative reviews and had a chance to get to know them. Not only was I able to solve their problems, a lot of the customers were so happy with the customer service that they become repeat customers.
Whether you're a Twitter follower, a YouTube subscriber or a Facebook friend, natural social instinct is to collect people and to not kind of see them later. But unfortunately, with social media, you collect them and they're in your life, whether you really want them or not.
Because of social media, we have a lot of personal essays floating around; you see them on Facebook: everyone's either reading them or writing them. Some of them are great; some of them are diary entries put forth as essays.
The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.
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