A Quote by Ryan Holiday
The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla.
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If you look at America, one of the great strengths of America is its university towns and the way a lot of their businesses and a lot of their innovation and enormous economic growth have come from reducing that gap, getting those universities directly involved in start-up businesses, green field businesses, new development businesses.
Business is the most powerful force in society. It has the highest potential for solving social problems. Once consumers saw examples of prosperous companies integrating social concerns into their business practices, they were emboldened to demand the same of other businesses. Businesses could no longer say it was impossible.
I don't have a lot of time for managing [my businesses], so I put a lot of trust in people I hire to manage my businesses. I can't necessarily attend to [the businesses] while I'm in season. We swap ideas on how we can improve and deliver a better product.
Big businesses have always had a lot more voice. They can afford advertising; they can afford marketing. But for small businesses, being able to quickly and cheaply connect to customers is a big deal.
When you run the Walt Disney Co., you gain a fair amount of experience in customer-facing businesses, particularly in site-based entertainment. I have a lot of experience in marketing, a lot of experience in selling, particularly tickets to site-based entertainment or movies or whatever.
Most companies think of disruption as a threat. But disruptive innovations have tremendous growth potential. If incumbent companies can learn how to harness the forces of disruption, they too can improve their ability to create new-growth businesses.
Industries with rapid change are the enemy of the investor. Tech businesses, particularly biotech, is a problem from that point of view. All industries work with change, but you should ideally be investing in businesses with a low rate of change, not a high rate of change.
A lot of competitors of various Amazon businesses use AWS. We don't view that as a problem. We very consciously want any company, competitor or not, to use our infrastructure to build their business.
There are only two kinds of businesses in this world: Businesses in crazy competition, and businesses that are one of a kind.
It's really hard to argue that bitcoin doesn't have many legitimate benefits to companies that are legal businesses when you have Dell and Expedia and all these companies now accepting it.
I'm going to start a lot of companies. These are not sham companies. These are great businesses.
In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.
Everywhere in Africa, you see Indian, Chinese, Brazilian businesses. Other than Coca Cola and the oil companies, it is very rare to see American businesses.
We must never forget that it is the private sector - not government - that is the engine of economic opportunity. Businesses, particularly small businesses, flourish and can provide good jobs when government acts as a productive partner.
Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively.
Companies, in fact, are specifically organized to under-invest in disruptive innovations! This is one reason why we often suggest that companies set up separate teams or groups to commercialize disruptive innovations. When disruptive innovations have to fight with other innovations for resources, they tend to lose out.
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