A Quote by Ryan Holiday
Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy.
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It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
I was on television a couple of years ago and the reporter asked me, "How does it feel being on mainstream media? It's not often poets get on mainstream media." I said, "Well I think you're the dominant media, the dominant culture, but you're not the mainstream media. The mainstream media is still the high culture of intellectuals: writers, readers, editors, librarians, professors, artists, art critics, poets, novelists, and people who think. They are the mainstream culture, even though you may be the dominant culture."
Certain media-related developments in the country are raising questions regarding its objectivity and credibility. Paid news and the declining roles of the editors and their editorial freedom is posing a major threat to the Indian media.
I think, ironically, the media's been good for America, but Trump's been good for the media. He's revitalized The New York Times and CNN - it's never had so much integrity and so much power ever, and that's because being attacked by constant authoritarians and fascists with an agenda has actually got them to sharpen up and to get back to base principles about what the media should actually be. It's also that the circulation boost has removed this horrible, incipient commercial pressure that compromises media.
I have learned one thing, because I get treated very unfairly, that's what I call it, the fake media. And the fake media is not all of the media. You know some tried to say that the fake media was all the media, no. Sometimes they're fake, but the fake media is only some of the media. It bears no relationship to the truth.
The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens, we certainly all cheer (and perhaps secretly hope it happens to us). But the fact is, we make media because we don't know what else to do with ourselves. It's how we're wired, so to speak.
Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.
Just because someone thinks he is being attacked by the media doesn't mean he is. Many times the media actually is being fair, and they're attacking for good reason.
Is there some reason why the quality of people going into the parliament is not as high? I don't know the complete answer, but I think - in fact, I'm sure - that part of it is the increasing intrusiveness of the media - the general media and social media - into the private lives of politicians and their families.
Galling for left-wing activists and the mainstream media's bottom line - in its way as galling as Fox's daily agitprop - was the fact that liberal media did not have the talent or the savvy or the passion to match conservative media's success.
Good social media is authentic. What makes social media work is actually having something to say.
Trump knows how to play the media all on his own. He creates his own Twitter feed and uses it. He knows how to get the media's attention without the benefit of a state-controlled media. He does it all on his own. Trump understands how a free media works.
For me, the most important and distinguishing property of new media is interactivity. But how many people can actually create interactive games, animations, or simulations? Not very many. So, in my mind, very few people are truly literate with new media.
The media often glamorizes successful founders and makes their paths seem easier than they actually were.
The media is terribly worried that Donald Trump is going to influence people. The media will tell you, I mean, crazy Mika, Ms. Brzezinski, actually said that she worries that Trump may actually end up controlling what people think on jobs and the economy. And it's not the president's job, it's the media's job to tell people, to determine people exactly what they think.
The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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