A Quote by Ryan Holmes
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.
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PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
I do not support a single-payer system; I do support having something there, whether it's an option or not. And we can work with that, but we have to have something to leverage so we can get the insurance company to bring down their prices, and the only way to do that is to have an alternative there.
Fundamentals, fundamentals, fundamentals. You’ve got to get the fundamentals down because otherwise the fancy stuff isn’t going to work.
With any player, especially at quarterback, I don't care if you're talking Tom Brady or Peyton Manning or Drew Brees: you want to make sure to continue to hammer down the fundamentals, and it all starts with your feet. Everything starts with footwork.
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
No amount of PR works if you've got a bad product.
If I was down to the last dollar of my marketing budget I'd spend it on PR!
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
A job on a newspaper is a special thing. Every day you take something that you found out about, and you put it down and in a matter of hours it becomes a product. Not just a product like a can or something. It is a personal product that people, a lot of people, take the time to sit down and read.
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
I'm not here to put my music out on the Internet with no support and then say I got creative freedom. I've got creative freedom wherever I go: I don't create anything that I don't want to create. That's freedom. Since when does a company force you to make something that you don't want to make? If they do that, you leave.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Every time I sit down and write I got to put something conscious in there. It's like I got a job now. They say that for those that know you got to deal in equality. If you know and you don't speak on it and don't apply it, it's like you're the worst hypocrite. I feel I got a job to do, being that I study so much and I believe in Allah like I do, I feel like I got to spread the word.
Every time I create something, just before that there's a kind of - you're feeling very low, you're feeling very down and insecure. Then you create and then it's fine. This is the way I observe me doing it.
You've got to spread out as far as you can, cut down a whole forest, irrigate a whole desert, just to make sure that you won't accidentally stumble upon a place that's still in its natural state.
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