We realized that YouTube is a rocket ship and that this is an incredibly big space. I started agitating for it. I was the most passionate voice for acquiring YouTube: 'The price tag seems really high, but it is going to be worth it.
When I first started YouTubeing, the idea was, 'Oh, YouTube is going to be a stepping stone to get to other places,' and I just totally don't agree with that. I think YouTube is amazing. The digital space is amazing.
I think the Internet has developed at this incredibly rapid pace because of net neutrality, because of the free nature of it, because a YouTube can start the way YouTube started.
As soon as I was getting YouTube comments and hit 100 subscribers, I was thinking 'maybe there's something to this. I could keep going. I don't know how far I can really push it just reviewing random indie bands on YouTube, but it seems to have more gas in the tank.'
I used to put like, 'Yo Gotti type beats,' 'Future type beats' on YouTube. And uhh, I started getting paid off YouTube. Like YouTube started giving me Google AdSense checks.
YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.
I'm so inspired by people like Issa Rae who started on YouTube or Abbi and Ilana from 'Broad City' who also started on YouTube.
Youtube was the start of my career officially, although since I was 4 I've wanted to be a singer. I've performed here and there before youtube, but youtube push me much further.
YouTube has gotten so big that you're not a standard unless YouTube adopts you. And that's a big fight.
Best thing about doing Youtube as a job - the Youtube friends that I've met all around the world, that I never would have got the chance to meet without Youtube.
It's still possible to make movies. Not so much on YouTube. On YouTube, you wind up with an advertising career. What movie became infamous and a hit because of YouTube? Maybe there is one. I don't know.
We're trying to evolve a lot away from YouTube because YouTube is awesome - they have a huge audience, and we started there - but then you're at the mercy of their algorithms a lot, too. They can change anything, and it's really up to them, and you can't say anything about it.
To me, YouTube isn't just, 'Watch my videos!' It's, 'Let's have a conversation and get involved in each other's lives.' I want to make [my fans] feel like they have a reason to have a YouTube account because they can comment and have a voice.
When I started on YouTube, no one talked about getting famous on the Internet or getting discovered on YouTube. I didn't even know it was a possibility.
YouTube is very culturally recognized. When we started in 2007 YouTube was very relevant, but completely unrecognized.
I always believed in the YouTube community and myself. I saw something there. The most difficult thing was others not believing in me. I had a lot of friends in Los Angeles who really thought I was crazy for leaving a steady acting job to start on YouTube.
When my YouTube videos started to get really big, I was like, 'Man, this is pretty sweet.' It started as my hobby, and then I started traveling and learning how to play different instruments, and then it just kind of became my life.