A Quote by Sam Altman
The biggest PR hack you can do, is not hire a PR firm.
Related Quotes
People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.
PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
I started my entrepreneurial journey right out of college. At the age of 21, I incorporated my first business: a PR firm based in New York City.
After President Boris Yeltsin was elected in 1996, I opened a PR firm there to help American companies entering the new market work with the Kremlin and parliament.
When I came to the industry, one PR person told me, 'Send a text message to this actor. Go on a date with him.' And I said, 'But he is married!' Then this person said, 'Why didn't you send a message to this cricketer? It would have been good for your career, for your PR and public image.'
It's hard to juggle being a businessperson with being a creative person. You have to organize yourself - PR needs me for PR, and the licensing division needs me for licensing, the bridal people need me for bridal.
I'd worked for, during one period, for a PR firm, and for a while Rock Hudson was a client of ours, so I knew him well, and I knew when he had AIDS, that he had AIDS, but I would not write about that.
Whatever I have is because of the people who are watching me. I don't have a PR agency, I don't have a manager, and I don't even have a professional portfolio. People who hire me are people who, just like the audience, have just seen me in a small role here or in an ad there.
I was offered seven deals from seven different major labels between 2009-2011, and to be quite honest... nowadays, you need a hit record, a great radio team, an amazing PR firm, social media, a big budget, a team that is ready to work extremely hard, and the drive and passion to win!
PR is performance recognition
In my heart, I was drawn to PR.
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