A Quote by Sam Zell
In my case, if one out of five opportunities is interesting enough to work on, maybe one in five of those ends up being worth doing. That might be a function of risk. That might be a function of price. There are all the variables. But you have to be constantly sorting and choosing and prioritizing.
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If I've written five pages by hand, out of those five pages, one page might be worth saving. The rest is crap. I have to throw it away. It's like I need eight hours to do two hours' work.
It’s a revolution. But it’s the sort of revolution that no one will notice. It might get a little shadier. Buildings might function better. You might have less money to earn because your food is all around you and you don’t have any energy costs. Giant amounts of money might be freed up in society so that we can provide for ourselves better. So it’s a revolution. But permaculture is anti-political. There is no room for politicians or administrators or priests. And there are no laws either. The only ethics we obey are: care of the earth, care of people, and reinvestment in those ends.
Something worth doing might take a while, so really flesh out the potential of the business and be honest about whether it's worth doing. If it's not a $100 million company in five years, maybe it'll take 10 or 15 years. If you're doing something that has a universal, timeless need, then you need to think of the company in a timeless way.
Doing is a function of the body. Being is a function of the soul. The body is always doing something. Every minute of every day it's up to something. It never stops, it never rests, it's constantly doing something.
First, you do a piece of material that begins and ends and has a flow; it's not chopped up as in a film, where in an extreme case you might be doing the last scene of the script the first day that you go to work, and you don't know enough about the character you're playing.
I don't have a philosophy for choosing roles. Sometimes, it's just, 'This might be interesting; that might be fun to do.' There might be interesting actors or directors in the project, even if the part is not important. And then sometimes, you need the money.
It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.
If you're traveling for five years or something like that, you're going somewhere. But five years are being used up, and you don't have to do anything. You just sit on the plane. That might make time go really fast.
To see those two characters [Steve Jobs and Andy Hertzfeld ] juxtaposed against each other shows an interesting dynamic of how gifted people might function differently in the world.
I got a statistic for you right now. Grab your pencil, Doug. There are five billion trees in the world. I looked it up. Under every tree is a shadow, right? So, then, what makes night? I'll tell you: shadows crawling out from under five billion trees! Think of it! Shadows running around in the air, muddying the waters you might say. If only we could figure a way to keep those darn five billion shadows under those trees, we could stay up half the night, Doug, because there'd be no night!
Good design is not about form following function. It is function with cultural content. By adding "cultural content" to the concept of "form follows function," objects cease to be finite or predictable. Maybe the right way to interpret the dictum is to first acknowledge that the function needs to be clearly understood before the form is considered.
So you might say, 'Why do you end up making theatre in a world in which there is already too much of that? Creating layer upon layer of artifice?' Perhaps the function is to pierce through that cloud and show reality - so the function of art is to make things - to show: 'Hang on, this is real.'
Function is fundamental to design, of course. If something doesn't work, it's a bad product, and I certainly get frustrated by things that aren't functional. But there has to be more than function. A house has to function, but if that's all it does, you don't love it.
From the original watchtower through the anchored balloon to the reconnaissance aircraft and remote sensing-satellites, one and the same function has been indefinitely repeated, the eye's function being the function of a weapon.
You need to decide whether you're willing to risk being hurt, plain and simple. You can go for it and have a wonderful relationship. Or you might go for it and crash and burn brilliantly. It's up to you if you want to take that risk, up to you if it's worth it or not.
I think that every artistic venture is a risk, and it has to be that way, so you do as much preparation as you can and make that as thorough as you can possibly make it, until you turn up on set. It's about taking risks, and some might work and some might not, but that's what makes it interesting.
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