A Quote by Sana Khan

PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
When I came to the industry, one PR person told me, 'Send a text message to this actor. Go on a date with him.' And I said, 'But he is married!' Then this person said, 'Why didn't you send a message to this cricketer? It would have been good for your career, for your PR and public image.'
No amount of PR works if you've got a bad product.
When a PR person asks why is it a big deal that they got your name wrong or sent you a pitch on something you would never cover, it's because when you get hundreds of those a day, it's incredibly annoying. It's basically like having telemarketers call you all day long for something you never want to buy.
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.
As a Senator from Rhode Island, I wish that once - just once - the fossil fuel industry and their paid-for PR machine would concede that burning their product causes real harm to other people.
The biggest PR hack you can do, is not hire a PR firm.
People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Yooralla is a people pleaser with a very powerful PR machine.
It's hard to juggle being a businessperson with being a creative person. You have to organize yourself - PR needs me for PR, and the licensing division needs me for licensing, the bridal people need me for bridal.
Combining technology and fashion shouldn't be about PR gimmicks - they should genuinely enhance the experience of buying, owning and experiencing a luxury product.
If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.
I'm not a politician; I don't have a well-organised PR machine to craft my every word.
I want to stay humble, but I have to talk because the other guys talk too much, and... I understand the crazy power the UFC PR machine has.
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