A Quote by Sanam Saeed
In Pakistan, our medium is the small screen. We don't make many films, and hardly have theaters. A majority of people seek entertainment while sitting at home and TV gives it to them, so we excel on that part.
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The upper middle class here still has options for entertainment. We have Internet, Hollywood and books. But for the majority and the masses, there is only TV. A lot of them sit at home and watch TV as they can't afford other forms of entertainment. So, we try to do shows which have inspirational value.
Many films you see in theaters are financed through outside sources. With big films, the studio will pay, hoping to reap the reward of their big bet. But with medium and small-sized films, outside production companies and financiers often foot the bill.
Our take was that if we are going to support our customers, we have to help them with video distribution, whether that is iPad, TV, small screen or large screen.
Make it compulsory that at least four weeks in a year the theaters have to screen local films and let them choose the time. That's how you have to encourage the industry.
I think when I got drawn to film, I didn't know it was a business. I mean, like most filmmakers, I probably saw more films than a lot of people when I was a kid. But I watched them on TV as well. I was no purist about it. I spent lots of time in movie theaters, but I also watched a lot of films on TV.
While more great films are being made every year, it is increasingly difficult to get indies into theaters or on TV.
I don't really discriminate with my art. To me, it's my art, and it's to be expressed through whichever medium is there, whether it's treading the boards in the theater, on the small-screen TV, or on the large screen. I love theater, and it's definitely something I would love to do.
There are television sets in every home, every restaurant, every hotel room, every shopping mall-now they’re even small enough to carry in your pocket like electronic rosaries. It is an unquestioned part of everyday life. Kneeling before the cathode ray God, with our TV Guide concordance in hand, we maintain the illusion of choice by flipping channels (chapters and verses). It doesn’t matter what is flashing on the screen-all that’s important is that the TV stays on.
To me, it's about good work, a good story, and tastefully done. There's so many stigmas - oh, you're on the small screen or you do films or you do reality. It's about the project and not the medium on which it's delivered. It's the story you tell, period.
I'm truly excited to be a part of 'Tu Mere Agal Bagal Hai' and SAB TV. This will be my first tryst with a comedy TV series on the small screen.
We spend a remarkably small, shamefully small, percentage of our income on food. We manage to spend money on lots of other things. All up and down the social ladder you find people with plenty of money for cell phones, home entertainment systems, all other forms of entertainment.
TV isn't a wide medium when it comes to boldness on the small screen because of the audience. It reaches out to the audience but keeping the traditions intact.
I thought I have no chance in films and so wanted to do TV. I was very confident that I might become a star on small screen.
I've been making demos at home for many albums now. So over those years, I've learned how to record music, and I love being at home. I excel when I can make things at home.
With 'Dil Chahta Hai' being the first film and 'Lakshya' being the second, what people can expect from Excel Entertainment as a company, and from me as a director, is just good, clean entertainment. And hopefully, some residue of an idea or thought that you can take home and mull over.
More and more people are watching entertainment on their phones. On a plane or on a train, or whatever, you see people with their headphones and they're looking at their iPhone or their Galaxy. You're reducing a medium that's meant to be seen on your 65-inch plasma screen at home for your 4-inch monitor on the train. People are ready to do either, and the content has to work on both.
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