A Quote by Santiago Calatrava

A bridge is born of necessity, but it must establish its own identity. It should harmonize with its surroundings, and the design must transcend the purely local and transform the setting.
The camera only facilitates the taking. The photographer must do the giving in order to transform and transcend ordinary reality. The problem is to transform without deforming. He must gain intensity in form and content by bringing a subjective order into an objective chaos.
Design cannot be heard or read, it must be seen. Design is the structural link between the customers and the product. Content must be brought to the surface. And when a design is completed, it should seem natural and obvious. It should look like it is always been this way. And it should last.
The isolation of every human soul and the necessity of self- dependence must give each individual the right to choose his own surroundings.
The book must of necessity be put into a bookcase. And the bookcase must be housed. And the house must be kept. And the library must be dusted, must be arranged, must be catalogued. What a vista of toil, yet not unhappy toil!
For me, the idea of a creation is not conceivable without invoking the necessity of design. One cannot be exposed to the law and order of the universe without concluding that there must be design and purpose behind it all.
A building should appear to grow easily from its site and be shaped to harmonize with its surroundings if Nature is manifest there.
To make a revolution, people must not only struggle against existing institutions. They must make a philosophical/ spiritual leap and become more 'human' human beings. In order to change/ transform the world, they must change/ transform themselves.
Our world is in profound danger. Mankind must establish a set of positive values with which to secure its own survival. This quest for enlightenment must begin now. It is essential that all men and women become aware of what they are, why they are here on Earth and what they must do to preserve civilization before it is too late.
The painter who strives to represent reality must transcend his own perception. He must ignore or override the very mechanismsin his mInd that create objects out of images(symbols)... The artist, like the eye, must provide true images and the clues of distance to tell his magic lies.
In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
Religion must be used in furthering great works of justice and reform. It must be used to establish right relations between different groups of men, and thus to make a reality of brotherhood. It must be used to abolish poverty, the breeding ground of all misery and crime, by distributing equably among men the abundance of the soil. And it must be used to get rid of war and to establish enduring peace. Here is the supreme test of the effectiveness of religion.
If we want to change existing conditions, we must first transform ourselves, which means that we must become aware of our own actions, thoughts and feelings in everyday life.
In reading we must become creators. Once the child has learned to read alone, and can pick up a book without illustrations, he must become a creator, imagining the setting of the story, visualizing the characters, seeing facial expressions, hearing the inflection of voices. The author and the reader "know" each other; they meet on the bridge of words.
In the interest of the ethical and moral health of the country, the writer, the poet, the artist, the thinker, must hold a mirror up his or her country and say, look, this is who we are, this is how we live, this is our past, we must own it, forgive ourselves, transcend our transgressions, and become better people. Turning the tide must be a continuous effort.
With only one life to live we can't afford to live it only for itself. Somehow we must each for himself, find the way in which we can make our individual lives fit into the pattern of all the lives which surround it. We must establish our own relationships to the whole. And each must do it in his own way, using his own talents, relying on his own integrity and strength, climbing his own road to his own summit.
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
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