A Quote by Santigold

The social media thing is insane: the constant engagement with the public, not even just your fans. It's not really about the music; it's about how you can be seen. — © Santigold
The social media thing is insane: the constant engagement with the public, not even just your fans. It's not really about the music; it's about how you can be seen.
Social media is really the heart of keeping in touch with your fans. I love it. You can try out new music on your fans, get immediate responses, spread the word about anything. It's really great. To reach me is to tweet me.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
Social media is a way to make communication easier. Obviously some people misunderstand it, some people take it personally, and some people are in a constant fight to grow their engagement. They even become obsessed. They feel like they need to be popular on social media. The most important thing is: You've got to be secure in yourself. In order to have influence on other people, you've got to know who you are, first of all. The reason I get happy when I get more engagement is because that means I did something right in terms of my audience enjoying my content.
Social media and music in general have been changing so fast. You can go on Twitter and go from one artist to another. What I really like about it is the opportunity to communicate directly with your fans.
One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.
Since social media has become so big, body image has taken a downward spiral. Especially in surfing, because we're in bikinis all day, we're really critiqued. After a competition, social media will just be talking about who looked better in a bikini instead of who surfed better. It's not even about the results anymore, so much is body. And that's really frustrating at times.
Don't have just anyone run your social media. I think it's insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.
Connecting with your fans in that way is just the coolest thing, because I am very fortunate that my fans let me be very open on my social media - never really judge me for that or anything.
I'm naturally shy, so the social media thing is new to me. I haven't really figured out how my voice sounds on social media, you know? I don't want to tweet everyday just for the sake of tweeting. I want to make sure whatever I do there is honest. Social media can very quickly get fake, and I don't want to be that guy.
When I put about my anxiety on social media, I decided I'm just going to be honest about it. I'm really glad I did it because I do think social media has taken over everyone's lives right now, especially the young ones. Kids are rocking around with Instagram at 5.
The purpose of me touring and writing is to create music and nothing else. Its really not about updating people on social media about things that have nothing to do about music.
The most important part of any CrossFit workout is posting about it endlessly on social media. How about you just brag about all the kettlebell burpees you did to the other whackos in your cult?
Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.
I don't really look too much into the social media side. With the fans not at the stadiums, a lot of people have got a lot to say on social media. I try to stay off it even if we've won the game or lost the game, it doesn't really matter to me.
I don't want to do a gimmick. It's a bummer that that's how it is. I would say, personally speaking, consuming music now is harder than it was before. It's like being stuck in a slot machine. There's just so much noise. It's just constant noise. It's harder to clear your head and give the time to music that a lot of it really deserves. It's really crazy how different your relationship to an album or music becomes, even if it's digital, if you spend the $7 to $10 on it. It forms this relationship where you're not just going to throw it away.
For young people I like to talk about unleashing your integrity, because I tie it to social media and how careful we have to be about being consistent online with who we really are.
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